Photography Business Brand Ideas | Uncover Your Brand Personality! The Photographer’s Guide To Building A Killer Brand Identity
Photography Business Brand Ideas | Majority of photographers get caught up with the word “branding” and mistakenly believe it’s this epic project reserved for corporate big shots only. The truth of the matter is that every business should have a clearly defined brand that helps them stand out from the crowd and engage their target audiences. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. What steps are you taking to brand your personal name or company name in an unforgettable way?
Unlike what many branding marketing agencies would like to have you believe, branding your business doesn’t have to be time-consuming or expensive. It’s one of those things that you can either work harder, or work smarter. Get smart about branding and you’ll quickly be on track to make your brand a household name! For your reading pleasure (and to give you a better idea what you need to do to stand out from the crowd and kick some serious derriere), we gathered some of the most effective branding tips and tricks you can start using today regardless of the size of your budget!
Know Yourself | Photography Business Brand Ideas
If you’re going to build a recognizable brand, you need to clearly define what your business is all about before you do pretty much anything else. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is the service or the product you’re providing the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be everything to everyone, so determine the place in the market you hold, as well as your unique selling point, and then communicate that to your potential clients. A good place to start is by asking your current customers and clients, why they do business with you to get a better idea of how you’re actually perceived.
Know Your Ideal Client | Photography Business Brand Ideas
One of the most common mistakes new photographers make is believing that if they target everyone, they’ll be increasing their chances of success. However, quite the opposite is true – by clearly defining your ideal client, you’ll have a much better idea what you need to do in order to get their attention – from the marketing strategy you choose, the products and services you provide, to the way you brand your photography business. By knowing who your ideal client is in terms of age, location, gender, even finances, you’ll know in which direction to take your brand.
Take Care Of Your Visual Identity | Photography Business Brand Ideas
Once you define your business and your ideal client, coming up with a logo should be effortless, as you’ll have a good idea what message you’re trying to convey and who you want the logo to appeal to. While it will play the second fiddle to your work in most cases, your logo will be the face of your business, and oftentimes the very thing your potential client sees – so you’ll want to make sure the impression it leaves is a favorable and lasting one. We live in a world painted with logos, so hire a professional to design a logo that will be able to stand out, grab the attention of your target audience and communicate your message effectively.
Once you have a logo designed, you’ll also want to sort out your branding style guidelines. If you’re the only one in charge of the design of your marketing materials, you might not think it’s an important tool. However, when you approach someone else to design your materials, if you give them your guidelines, they’ll pretty much have everything they need to come up with a design that works perfectly well with all of your existing materials and fits the system effortlessly.
Consistency Is King | Photography Business Brand Ideas
Both repeat and potential customers can quickly become disillusioned if your branding is unrecognizable across different mediums. However, what many photographers fail to understand is that the visual consistency throughout their materials isn’t the only thing they should be paying attention to. You’ll also want to create a voice for your business to ensure consistency. We’re talking about the language and the tone you use to answer the phone, when you’re composing a new tweet, sharing a blog post or greeting a client at your studio. Don’t use a laid back tone of voice on social media and a formal tone on your website. This will only confuse your potential clients and make you sound inauthentic.
Stay True To Your Promise | Photography Business Brand Ideas
We get it – standing out from the crowd might be challenging, but that doesn’t give you the right to bend the truth and give promises you can’t keep. This will only make you look unreliable and create negative reputation. Instead, do your best to not only meet client expectations, but to exceed them. If you say you’re going to deliver the pictures in a week, fully edited and prepared for printing, do it! Not only will a dissatisfied never do business with you again, but they will never recommend you to their friends and family.
And there you have it – some of the most essential branding tips you can use to build a truly unique brand. Just remember that branding is a dynamic part of your marketing plan, so tend to your brand, and continue to develop it as you would any other aspect of a thriving business.