Photography Business Branding Advice | Five Fresh Ideas To Help You Brand Your Photography Business And Stand Out From The Crowd
Photography Business Branding Advice | If you’re really passionate about photography, starting a photography business is probably one of the most fulfilling things you’ll do. It can also be one of the scariest things! Photography is one of the most popular hobbies right now, so it shouldn’t come as a surprise that many enthusiasts decide each day to try and make a living doing what they love. With this comes the challenge of standing out in an increasingly saturated industry. Challenging? Perhaps. Impossible? Absolutely not!
It may feel as if there’s nothing you can do to set yourself apart from your competition – after all, the equipment has never been more affordable, so every photographer has access to the same gear, as well as locations and marketing tools. However, there’s one thing no one can be: you! It’s you and your drive, as well as your experience and creative vision that will set you apart even in the largest crowd. And if you find a way to translate all of that into a brand, it will propel your business forward and turn your passion for photography into a profitable business. To help you get started, we have five fresh ideas to help you build a unique and relatable brand that appeals to your target audience!
Bring Value To Your Clients | Photography Business Branding Advice
The truth of the matter is that your potential clients don’t really care that much about you – instead, their main concern is what you can do for them. So, take some time to figure out what value you can bring to your clients that no one else can bring – is it fast turnaround, or affordable prices? Something completely else? Defining your business can feel like a exhausting road to self-discovery, but it will be worth your while, as it will make you stand out instantly and grab the attention of your ideal clients!
Create a Unique Visual Identity | Photography Business Branding Advice
The very first thing many photographers rush to tackle when starting a business is logo design. Sadly, many photographers don’t do much else. Keep in mind that your logo is not your entire brand. Sure, it’s a very important element of it that brings everything else together, but designing a logo is still just the first step towards building a solid brand. In order to turn your brand into a memorable visual experience, you need to ensure consistency throughout your materials, both online and off. The point is to make sure all of your materials look and feel like they came from the same source.
This can be easily achieved by clearly defining your brand’s style guidelines. For example, the colors you’ll use in your marketing efforts, even the fonts and graphics, as well as brand-oriented words should be listed. This way, even months down the road, you’ll be able to design new items that will seamlessly fit the rest of your branding package. This becomes even more important if you hire a professional that’s not too familiar with your brand to handle new design projects.
It’s All About Authenticity | Photography Business Branding Advice
Most of your potential clients have endless options for the very thing you are selling, so why should they choose you to work with? It simple – because of the experience they have with you, from the second they stumble upon your Twitter profile, during the shoot, to the moment you deliver the photos. In other words, your brand is not just your logo and a witty slogan (even though everyone appreciates a good pun!) written in the bio section on social media. This is why authenticity is absolutely vital!
Mindlessly copying what other photographers are doing can do more damage that good. First of all, your potential clients are not stupid, and they’re able to sniff out a fake. Second, even if you do see some results by imitating others in your area or niche, they won’t even come close to the results you would have if you were true to yourself.
Watch Your Language! | Photography Business Branding Advice
One of the most common mistakes photographers make that portray them as inauthentic i using completely different voice in print, on social media and their website. We’re talking about the language and the tone of voice, and we’ve seen countless photographers use a really laid back tone of voice on social media, and ridiculously formal tone of voice in their brochures and on their websites. This will only confuse your clients and make them doubt you! So, come up with a voice for your business and use it consistently, whether you’re answering phone, composing a new tweet, or publishing a blog post on your website!
Never Lose Sight Of Your Client | Photography Business Branding Advice
Even the world’s most charming photographer will never succeed in bringing clients back unless they meet and exceed the client’s expectations. Most photographers rely heavily on word of mouth marketing and referrals, so you’ll want to make sure your clients have an outstanding experience every step of the way. Remember, you’re taking photos every day, but for them, this is a special occasion, and it should be an experience they can’t stop talking about. Walk them through the entire process before the session, make them feel comfortable during the shoot, and surprise them with a small gift after the session and you’ll have a loyal brand advocate that will sing you praises to all their friends and family.