Photography Business Branding Guide | Boring Marketing Is The Pits! 6 Tips To Make Your Brand Pop
Photography Business Branding Guide | Photography is an incredibly saturated industry. In fact, it does not take much to hang your shingle as a “professional photographer”. A few thousand dollars in equipment combined with a generic website and virtually anyone with the entrepreneurial bug can call themselves a photographer. How a business presents itself can be the critical difference between success and failure. Photographers are by no means an exception to this rule. How you brand your business – from your logo to business cards, website to social media pages, portfolio to promotional pieces – all affect a potential client’s decision whether to work with you or not.
While many photographers want to focus all of their time on taking pictures, it is vitally important you remember that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is essential for your sustained success. From “What exactly is Branding?!” to “How can I build my own brand?” we’ll try to help answer a few of the questions you may have when it comes to building a photography brand. Hopefully, you’ll find some useful information to get you pointed in the right direction!
What Is Photography Branding? | Photography Business Branding Guide
Branding is much more than a logo. To brand your business is to create an experience for your clients. Every way you reach your existing and potential clients from your logo, website, even the way you answer your phone, to your marketing materials, and your product is your brand. Think about what type of experience you want to provide and how that can be translated into a graphic presence. This is where a designer comes in handy. They can help you define your style, create both an online and offline presence that portrays that style and help you to turn your business identity into an experience your clients will be clamoring for!
Targeting Your Target Audience | Photography Business Branding Guide
Your brand is not what you say it is. It is what they say it is. “They” are your target audience and your ideal clients. When defining your target audience, try to be as specific as possible including traits such as age, profession, income, gender, business or consumer, etc. Once you know your target audience you can begin going after them through much more targeted advertising, marketing, and you’ll even have a better understand which social networks to use to get on their radar.
Define Your Unique Selling Proposition | Photography Business Branding Guide
Depending on the specific services you offer (commercial, wedding, portrait), you will have your own unique selling point. Take a moment to determine what your specific selling points are: your specialty, how you’re different, what sets you apart from other photographers. This is the heart and soul of your business. This is where you establish who you are. Start by defining your work, your approach, your product.
Develop Your Look | Photography Business Branding Guide
Every successful brand has a recognizable look. Whether it’s a color scheme, logo, or image, people immediately associate this icon with the brand, what it stands for, and what product it offers. The thought process behind building your photography brand should not be any different. Your brand presence includes: your website, the social networks you use, like Facebook, Pinterest, Twitter, your packaging, your print collateral like business cards, printed price lists, and brochures. You will want to make sure there is a thread or a few that keeps your branded materials cohesive and consistent across all mediums. Print, online, advertising, promotion, and sales. Make sure the color, patterns, fonts are all the same or in the range of your brand.
Make The Most Of Social Media | Photography Business Branding Guide
It is hard to ignore the effect social media has on brand exposure. Social media can be an incredibly powerful tool for promoting your brand and demonstrating your brand identity to a large audience. From Google+ to Facebook, Twitter to Pinterest, 500px to Flickr, you have more options at your disposal now then ever before. Facebook is a good option for photographers, but you might want to lean towards other more visual social media channels like Instagram and Pinterest as well.
Networking Is Still Crucial | Photography Business Branding Guide
Once you have determined your unique selling proposition, your ideal client, and the overall look and feel of your brand, it’s time to network! Again, social media is a great networking tool, but nothing beats face-to-face interactions with photographers and small business owners who can offer suggestions and advice on marketing your business. Check out local networking events, always carry a stack of business cards around, and follow up with interested potential clients.