Photography Business Branding Guidelines | Clever Tips To Streamline Your Brand And Grow Your Photography Business
Photography Business Branding Guidelines | Branding seems to be the latest buzzword – wherever you turn, people are talking about it, whether it’s business owners, bloggers, reality show contestants, or pop stars. It has gone from being a very specific aspect of well-established businesses to a more general notion that applies to practically everyone, so it might feel a bit vague at times. However, that doesn’t mean it’s not just as important as it was a few years ago. In fact, thanks to the Internet and social media in particular, branding has become more important than ever.
Branding can be boiled down to that thing you’re known for, and in this day and age, it’s vitally important you have your shtick worked out to even the smallest details if you’re hoping to stand out from the crowd. The importance of branding becomes obvious when you consider the fact that there are new photographers joining the industry on a daily basis, which makes standing out increasingly more difficult. To help you get started and get yourself noticed, we put together some of the most important branding tips that will help you not only survive, but thrive in today’s competitive markets.
Taking Stunning Photos Will Get You Only So Far | Photography Business Branding Guidelines
Google tells us there are almost a million photography websites out there – add the photographers without a website to the mix, and you’ll realize just how competitive the photography industry has become. Statistically speaking, there are many photographers out there with comparable skills, which means taking great photos will get you only so far. If you’re serious about your photography business, you need to figure out how to stand out from the crowd and do it soon! So, before you start doing anything, take your time to do some soul-searching.
Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it. Keep in mind that this seemingly trivial step will affect pretty much every aspect of your brand, so make sure you don’t rush it, otherwise you might end up having to revamp your entire brand, which will do more damage than you think!
The Dangers Of Rebranding | Photography Business Branding Guidelines
As mentioned earlier, branding your business is essentially creating a shtick you’re known for, and in order to become known for something, you have to repeatedly do it until it becomes associated with your business. Now, this takes time! You can’t simply say you’re a budget-friendly photographer focused on delivering high-quality photos. You need to deliver high-quality products time and time again. However, if you decide to rebrand your photography business, it will take some time to get rid of the common associations with your business and build new ones, potentially causing quite some confusion along the way, not to mention alienating a good chunk of your clients that already learned to recognize and love your brand.
Visual Identity Is Critical | Photography Business Branding Guidelines
Once you clearly define your brand and what it stands for, you can move onto building the visual identity for your business. Think about meeting a new person – what’s the first thing you notice? While judging a book by its cover is generally frowned upon, we all do it, noticing the physical appearance of the person we meet. When a potential client first engages with your brand, they’ll notice even the smallest details, so make sure the visual aspect of your brand is on point!
Start with designing an attention-grabbing logo. There are several factors you’ll want to keep in mind here – first, your logo needs to convey the nature of brand and accurately represent your business. It will be featured on pretty much every piece of paper that leaves your office, so take your time to get it just right. Another factor to keep in mind is your target audience. Different logos appeal to different demographics, so clearly define your ideal client in terms of age, gender, location, and even marital status, and figure out what appeals to them!
Your Logo Is The Backbone Of Your Brand, But It’s Not Your Entire Brand | Photography Business Branding Guidelines
Branding is about creating a particular image and doing it consistently. And no, we don’t mean that you should feature your logo on everything and call it a day. Whether your’e creating new content, or designing new marketing materials, you will need to ensure consistency throughout everything. Making sure all of your materials match your brand and communicate the essence of it is absolutely vital for the success of your business.
It’s been often said that in order to remember a logo, people have to see it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them. To avoid this, clearly define your branding guidelines: define the exact color scheme you’ll be using throughout your materials to ensure familiarity and cohesiveness, the style of graphics, and even the tone of voice you’ll be using to turn your brand into a unified, memorable experience!