Photography Business Brands | Your Business, Your Brand: How To Build A Brand For Your Photography Business That Gets You Hired
Photography Business Brands | In the last few years, photography equipment has become more affordable than ever, and pretty much anyone with some extra cash lying around can get a decent camera, watch a tutorial on how to operate it, set up a photography Facebook page, and call themselves a photographer. However, there’s something you as a professional photographer can do to set yourself apart from the flock of amateurs and stand out even in the most crowded market: You can build a brand.
When people hear the word “brand,” the first thing that comes to mind are well-establish, iconic brands such as Coca-Cola, Nike, or Apple. Just thinking about the enormous budgets that went into building those brands probably sends shivers down your spine. But, what most business owners fail to realize is that branding is not a privilege reserved just for large corporations. Branding is just as important for small startup businesses. And while you might do it slightly different, the end-results should be the same: loyal clients, better word-of-mouth advertising, and a well-rounded image that pops into your client’s mind each and every time they need a photographer.
Know Your Business | Photography Business Brands
If done right, your brand will be a powerful vehicle that clearly and directly lets your potential clients know what makes you different, what you can do for them, shows them your style and allows them to connect with you on a much more personal level. Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic?
A Logo Is The Backbone Of Every Strong Brand | Photography Business Brands
The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design. In other words, you need to come up with something that’s unique, memorable, versatile and timeless, yet able to appeal to your target audience.
Define Your Style Guide | Photography Business Brands
All of your materials can and should convey the essence of your brand, from your website to the printed marketing materials, and you can accomplish that by using the same colors, fonts and images throughout, as well as the same logo and the tone of voice. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency. Remember, a strong brand is consistent and easily recognizable, even at a single glance.
Create A Voice For Your Business | Photography Business Brands
In order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand also covers the way you engage your clients, both online and offline and the tone of voice you use. Is your brand formal? Use a formal tone of voice consistently. Is it friendly and upbeat? Use a laid-back tone of voice.
A really important thing to keep in mind here is consistency. Just like with the logo, fonts, and colors, you’ll want to make sure you’re using the same tone of voice throughout your materials. Many business owners mistakenly believe they should use an overly formal tone of voice on their website, and a laid-back voice on social media because they assume different demographics use different platforms. This, however, will only confuse your potential clients and drive them away. Use the same language and tone of voice whether you’re tweeting, answering your phone, or writing a blog post for your website!
Keep Your Promises | Photography Business Brands
In order to build a strong brand, you’ll need to talk the talk and walk the walk, because even the most charming business owner will never succeed in bringing back the clients unless the products or services they’re providing meet and exceed the client’s expectations. Don’t say you’re something you’re not – instead, keep your promises and keep working on your offerings. Never put the money in front of a a product, because even the strongest brands will start to suffer if they start providing products below the standards or expectations of their intended audience.
Build Your Online Presence | Photography Business Brands
We’re constantly connected to the Internet, whether through our computers, or the smartphones we carry around in our pockets. It’s no wonder, then, that people not only chat with friends and family, but also do their research online, do business, shop, and of course, watch cat videos. This means your business needs to be online, even if you don’t have a cat – and we’re not talking just about your website. We’re talking about building a solid social media presence if you’re trying to stand out from the crowd and get on potential clients’ radars. The good news is that social media requires only 10-20 minutes a day, and you’ll start seeing results sooner that you think!