Photography Business Card Basics | The Photographer’s Guide To Effective Design: What To Look For In A Business Card?
Photography Business Card Basics | There’s no denying that the world we live in has changed quite a lot in just a few years. And the change has been so gradual that we barely noticed the shift. Yet, when you take a step back and take a look at our lives, it’s obvious that we live in a digital age. Can you imagine the world without Google? Or your smartphone? What on earth did people do with their spare time before Facebook and Twitter? And even more importantly, how did we all go through our lives without funny cat videos?
Considering just how quickly we got used to the goodies brought by the digital era, it’s no wonder so many of us don’t even carry around business cards. After all, if a potential client wants to reach out to you, they can look you up on social media, or email you. If everything else fails, they can google you. But the truth of the matter is that business cards can do much more than simply provide potential clients and business partners with your contact details. In fact, your business card, when done right, can be your most powerful sales tool. Here’s what you need to know!
Your Business Card Is An Extension Of You | Photography Business Card Basics
Whether you decided to invest in custom business cards, or you want to save some money and go with a business card template, keep in mind that your business card is an extension and a representation of your brand. After all, your potential clients will hold onto your card long after the meeting is over. This means it will represent your business and everything you stand for. It’s your job to make sure it stands out even in the largest pile and leaves the right impression!
Think about your brand’s visual identity! Of course, you need to feature your logo on the business card, but there are other elements you can use to reinforce your visual identity. For example, is there a particular color scheme you’ve been using for other printed materials and online? If there is a particular color scheme your potential and existing clients associate with your brand, you’ll definitely want to use it for your business card. By using the same color scheme throughout your materials, you’ll tie them all together into a memorable visual experience.
Keep Things Simple | Photography Business Card Basics
Remember, the main purpose of every business card is to provide people with your contact details. While you do want to make sure your business card is an accurate representation of your brand, don’t do it at the expense of usability. You want your potential client to be able to read the information featured on your card at a single glance. That’s why we advise our clients to keep the design in line with their visual identity, but keep things as simple as possible nonetheless. Don’t add random design elements just to make sure your card stands out – you’ll just clutter the card and make the contact details illegible.
Another thing you can do to ensure readability is to narrow down your selection of the information you’ll include. Remember, the average business card measures only 2 by 3.5 inches. This is a rather limited space you’ve got, so feature only the most important details! Start with your name and the name of your business. Then, add your website, phone number, and the email address you check most frequently. Space permitting, you can also include your physical address, or your social media links if you don’t run a walk-in studio.
Come To The Digital Side – We’ve Got Cookies! | Photography Business Card Basics
Including your website or social media links is a good way to get your potential clients to check out your website or follow you on Instagram. However, there are other ways you can tie together your digital and physical sales tools. For example, you can feature a QR code on your business card. They can be customized to fit your visual identity, so they won’t necessarily stand out from the rest of the card. They can be programmed to take people directly to your portfolio, or even to your Facebook page, once scanned.
Many feel like QR codes are on their way out, as not everyone has a QR scanner app on their phone. However, there are major social networks that use this technology – think Snapchat or Facebook Messenger. If you use any of these platforms to engage with potential and existing clients, you’ll definitely want to consider including the QR code to help potential clients connect with you. You can forgo QR codes and add a NFC chip. They can be tucked into the business card and programmed to do everything a QR code can do. The only difference is that a NFC chip needs to be tapped with a NFC-enabled phone.
Invest In Quality | Photography Business Card Basics
We’re amazed just how many photographers out there invest in amazing business card designs, only to have them printed on the cheapest paper stock! Remember, no one likes a weak handshake, so why would they like a flimsy business card? A business card that gets torn or dented easily will leave your potential clients believing you don’t care about quality all that much, which is definitely a wrong message you want to send out!