Photography Business Card Design Advice | Leverage The Power Of First Impression – Four Tips To Design A Business Card That Gets You Noticed
Photography Business Card Design Advice | Business cards have been around for hundreds of years (Literally, hundreds of years!), yet their essence hasn’t changed much since they’ve been first introduced by merchants that used them to provide potential clients with instructions on how to find them. Sure, the printing techniques might have changed, and even the details we feature on the business card are different, but the purpose remains the same – to introduce you and provide people with additional information about you.
Yet, business owners are using business cards to do much more, turning business cards into one of the most powerful business tools of our time. When designed well, a business card will provide a potential client or a potential business partner with your contact details, but it can also reinforce your brand, boost exposure, communicate a message, and most importantly, take your business to a whole new level. Not all business cards are created equal, however – so to help you get the most out of your business card, we put together a list of some of the most important tips. Let’s dive right in, shall we?
Outdated Relic Of A Long Gone Era? | Photography Business Card Design Advice
Business cards have been replaced by smartphones, Google, and social media, or at least that’s what the general consensus seems to be. But have they really? Imagine shooting a wedding, and you’re rushing to take photos of the bride and groom cutting the cake, when a guest stops you and asks you if you would be interested in shooting their wedding in a couple of months. Will you really tell them to Google you and reach out to you? Or to Facebook you? Or even worse, will you dig around your camera bag looking for a pen and write your phone number on a napkin, telling them to call you to schedule a meeting?
That doesn’t really sound too professional, now, does it? At the end of the day, our phone batteries die, and there are many people with the same name on Facebook. How hard do you think a potential client will look for you before giving up and hiring another photographer? Networking is one of the most important (and productive) efforts in the photography industry, and having a professionally designed business card will allow you to provide a potential client with everything they need to convert into a loyal, paying client and brand advocate.
One Step At A Time | Photography Business Card Design Advice
Considering the main purpose of business cards is to provide people with your contact details, you’ll want to start out by determining which details you’re going to include. Remember, the space is rather limited, so you can include only so much before turning your card into a cluttered mess. These will vary slightly from one business to another, but you’ll definitely want to include your name (Duh!), as well as the name of your business, preferably through your logo. Next, your phone number and the email address you check most frequently are another vital element.
Many photographers we design business cards for ask us whether to include their social media links. The answer is rarely as straightforward as you’d think. First, it depends on the space available on the card – can you really add a couple of links without overwhelming your potential clients? Even if you can, is it useful? If you use social media to promote your services, by all means, go ahead. However, if you use social media to post funny cat videos, you might want to consider leaving out your social links.
Readability Is Paramount | Photography Business Card Design Advice
Because the space on the business card is rather limited (Remember, the typical business card in the US measures 3.5 x 2 inches!), many people and even beginner designers will be tempted to shrink down the size of the text in order to fit more info on their cards. This might look perfectly fine on your computer screen; however, when actually printed, your text might turn into an illegible smudge, rendering your business card completely useless. The choice of the font is also important, so stick with simple, readable fonts and try to stay away from the complex calligraphic fonts that, as appealing as they might be, are a nightmare when it comes to reading.
Brand It Or Lose It | Photography Business Card Design Advice
A recent study discovered that in order for a person to remember a logo, they need to see it up to seven times first. This might sound like a mission impossible, but it’s not. You can easily achieve that by featuring your logo on every piece of paper that leaves your office, as a watermark on the photos you publish on social media, and in your online and print ads. But it’s not just your logo that can help you reinforce your brand and turn it into a memorable visual experience.
There are other brand elements you can use throughout your materials, both online and off, to boost exposure, such as the color scheme you used for your website and your logo, a set of fonts, brand-oriented words, or even a particular style of graphics. By consistently using any or all of these, you will not be just handing out a business card, you’ll be building your unique visual identity, and in a saturated market such as the photography industry, a memorable visual identity will get your business ahead of your competitors and in front of your potential clients.