Photography Business Card Design | How To Design A Business Card That Gets You Hired
Photography Business Card Design | A well-designed business card is far more than a convenient way to provide your potential clients with your contact details, and it can do more good for your business than you think. It’s a powerful marketing tool, unsung sales force, and when done right, a real piece of art – especially if you’re a part of a creative industry such as photography. Still, you’d be surprised how many business owners overlook this vital stationery item.
Think about it – what is the first thing you do after you meet a potential client or business partner? You exchange business cards! This makes this seemingly small piece of paper intrinsic to a long-lasting, favorable impression. Not all business cards are created equal, however. Nowadays, you can get a stack of business cards for less than $20 online. But if you cut corners on something as important as your business card, what does that say about the services you’re providing?
Should We Even Care About Business Cards In 21st Century? | Photography Business Card Design
Absolutely! Sure, we live in an age of smartphones, LinkedIn and Facebook, but business cards are far from being a relic of a long-gone era. We might use them differently, but they’re just as effective as the first day they were introduced. They can be a simple showcase of your creativity, or a modern communication tool when combined with the latest technology.
We’ve been working with photographers for years now helping them design business cards that effectively convey they unique artistic style and business identity, and we’ve seen quite a few trends come and go, but some things, just like business cards themselves, never go out of style. Below we list the most important elements of a modern business card, so let’s get right to the good stuff!
Business Cards Changed. Their Purpose, However, Hasn’t! | Photography Business Card Design
There are countless tips and tricks to make your business cards more effective, but if you don’t cover your bases, all of them are pretty much useless, which is why you’ll want to start off on the right foot and consider the information you need to include on your business card. Keep in mind that there’s a fine line between providing all the important details and overwhelming your potential clients. So, what’s most important? Your name should definitely be there, as well as your phone number, email address and website URL.
Readability Is Paramount | Photography Business Card Design
In addition to including only the most important details, you’ll also want to ensure everything is readable. What’s the point of handing out even the most appealing business card if your potential clients have to squint and strain their eyes to read your information? So, when choosing the font, make sure you don’t use a complex calligraphic font that’s impossible to read. Also, don’t use font size smaller than 8pt, and when choosing a color for the fonts, make sure it stands out against the background, so your potential clients can access the information effortlessly.
Tuck Away Less Important Details | Photography Business Card Design
While you do want to have your contact details on the front side of your business card, that doesn’t mean the back should stay empty – you can use it to showcase some of your works, your logo, or even a list of services you’re providing. Whatever you decide to do, don’t leave it empty. Business card holders assume the back side is empty, but have you noticed how many people flip the business card to check out the back when they get it? Leave the front side for the vital information, and use the back for less important details. Or as they would say, business in the front, party in the back!
Reinforce Your Brand | Photography Business Card Design
There’s no denying the importance of having a well-established brand in the business world, and it’s even more important for photographers. There are countless photographers out there targeting the same audience you’re trying to get to book you, so you need to make sure you stand out – and having a consistent brand both online and off is a surefire way of doing just that. Business cards can reinforce your brand by using brand elements such as your logo, brand colors and even fonts. In other words, you want to make sure your business cards are consistent with the other branded materials, both online and off.
Pay Attention To The Paper | Photography Business Card Design
Once you’re done designing your business card, you’ll need to print your first batch, and you need to keep in mind that paper quality can make or break your first impression. Think about it, no one likes a limp handshake, so why would they like a limp business card? You want your business card to be sturdy enough not to get dented or even torn in your potential client’s wallet, but the practical aspect aside, you’ll want a thicker card because it leaves a more luxurious impression, which can affect potential client’s decision whether to hire you or approach another photographer instead.
Before approaching a printing company, make sure you double-check everything on your card and see if the information on the card is correct and up to date. These essential elements, combined with your artistic vision should keep you on the right track when designing your own personalized business cards, just make sure you keep both functionality and visual design in mind.