Photography Business Card Essentials | Ridiculously Simple Tips For Designing Your Own Pocketable Billboard!
Photography Business Card Essentials | Creating a business card can be incredibly easy – and cheap! All you have to do is go online, google free business card templates, download any one of the them, paste the name of your business and you’re good to go, right? Well, not really. The problem with most of these cheap or even free templates is that they have all the telltale signs of amateur design, which might save you a few bucks, but end up doing more damage to your brand than good. A business card will oftentimes be the very first thing a potential client sees, long before they check out your portfolio, so do you really want to cut corners on your first impression?
A business card is essentially a roadside billboard boiled down to its essence – its goal is to grab the attention of a potential client, spark interest for your services, and provide them with all the information they need to contact you. And the best part, people usually hang onto a business card a lot longer, while they only speed by a billboard, which means that a well-designed business card can be more effective than an actual billboard. So, how do you design a business card that works and gets you hired? Read on to find out!
Showcase Your Creativity | Photography Business Card Essentials
Business card templates are not bad idea just because they’re mostly designed by amateurs or beginners practicing design. If you look hard enough, you can find a decent template. The downside of using those is the fact that countless other business owners, some even in your own area, are already using those same templates. Photography is one of the most creative industries, and you can’t afford to use a generic design that say nothing about your style and creative vision. Instead, you’ll want to have a custom design that perfectly matches your brand.
Some Rules Are Not Meant To Be Broken | Photography Business Card Essentials
Using an unusual shape or size for your card might sound like a good idea, because a large round card will definitely stand out from even the largest pile, you need to keep in mind the consequences of an untraditional business card. Remember, the typical business card in the US measures only 3.5 x 2 inches, which means business card holders and even wallets are made to accommodate this particular size. If your business card doesn’t fit, it’s more likely to end up in the trash the moment the meeting is over. Don’t force your potential clients to try and fold the card to store it – instead, make storing as easy as possible and stick with the standard size.
There are other things you can do to make sure your business card stands out, even if you stick with the standard size. Consider, for example, using vertical layout, instead of the traditional landscape layout. Keep in mind, though, that this too has some restrictions, and that vertical layout works better with less text. Another thing you can consider is a special finish, such as embossing or gold foiling, which might add that extra punch to your card without affecting the usability.
Your Brand Identity Is Absolutely Everything! | Photography Business Card Essentials
Creating a unique business card that offers all the versatility of the standard-sized business card is important, but you’ll want to make sure it does one other thing too – represent your brand and matches your other branded materials. For example, if a client laid down all of your materials, you would want them to look, feel, and sound like they all came from the same source. This is why we first ask our clients about their brand colors, fonts, graphics, and logo variations before we start designing the card, so we can make sure we come up with a design that conveys the nature of their brands, communicates their style, appeals to their ideal clients, and reinforces their business identity.
Laminating Can Make Or Break Your Business Card | Photography Business Card Essentials
Laminating your business card has its ups and downs, that’s for sure. Laminating a business card will automatically make it sturdier and more durable, which will lower the chance of the card getting torn or dented. Sounds too good, right? Of course, there’s a catch. People usually like to write in additional details on the card, such as a reminder where they got the card, which is practically impossible to do on a laminated card. So, if you do want to laminate your card, consider laminating only one side – this will give it the sturdiness and allow the recipient to write additional info.
Ensure Readability | Photography Business Card Essentials
At the end of the day, your business card is first and foremost a communication tool, and you need to make sure it fulfills its purpose. This means your potential clients need to be able to effortlessly read your contact details. However, you’d be amazed how many people shrink down the text so they can fit more information. When we design a business card for a client, we never use a font smaller than 8 pts, but we also pay special attention to the font itself. Sure, we all love calligraphic fonts, but if they’re difficult to read, they don’t belong on your business card. Don’t make a potential client sit there trying to decipher your business card!