Photography Business Card Guide | How To Make Your Business Cards Unforgettable: 5 Design Tips That Work
Photography Business Card Guide | There’s nothing better than receiving a stack of brand new business cards hot off the press. Your business card is a palpable representation of everything you stand for, the nature of your brand and your creative vision. Sure, your business cards are foot soldiers of your photography business, providing potential clients and business partners with your contact details, but they’re also a symbol of everything you are as an artist! This might sound like a lot to ask from such a small piece of paper, but it can (and should!) be done.
Unlike what many photographers believe, business cards are not dead. While some mistakenly believe that we’re talking about an outdated relic from an ancient era, it’s still the mainstay of the world of business. Think about it: you’re handing them out to potential clients, tucking them into presentation folders, slipping them into envelopes when mailing a potential business partner, and in some cases, your business card will be the very fist contact a potential client has with your photography business. They will start forming an opinion of you the moment they receive your business card, and if you don’t leave a good impression, they might not even bother checking out your website, let alone hiring you!
Let Your Identity Shine | Photography Business Card Guide
Your business card is a representation of you and your entire brand, so make sure you include elements that will convey the nature of your brand. When we design business cards for our clients, we start off with the logo. You want it front and center to make it obvious whose business card people are looking at. However, you can also use your brand’s colors that you’re already using on other branded materials, which will not only reinforce your brand identity, but it will make your business card seamlessly fit your other stationery and collateral items.
Stand Out For All The Right Reasons | Photography Business Card Guide
However, color can be a tricky tool. It’s a designer’s best friend – it can communicate a message, reinforce a brand and make even a dull design stand out. At the same time, it can clutter up a design, communicate a wrong message, and turn off its intended audience. This is why it’s important to do your research and limit the number of colors to 2-3 max. Any more will not only add considerably to the printing cost, but might end up overshadowing the actual content. Also, make sure there’s plenty of contrast between the content and the background. For example, light gray text on a white card is the perfect recipe for a disaster.
Be Deliberate In Choosing The Contact Details | Photography Business Card Guide
Speaking of content, the primary goal of your business card is to provide potential clients with your most important contact details. Still, there’s a rather limited space on the average business card, so you’ll want to be careful when choosing the details. Sure, you can scale down the fonts to fit more information, and it might look readable on your computer screen, but when the time comes to print your cards, the information might turn into illegible smudges. A good rule of thumb is to use fonts that are larger than 8 pts and limit the amount of information you include.
So, what’s most important? Your name should definitely be there to remind your potential clients who they will be talking to when they call in, your phone number, and your email address. You can also include your website’s URL, as well as links to your social media accounts if you use those to promote your services. Many photographers that don’t own a studio choose to leave out their physical address, so if you’re struggling for space, you can consider leaving it out.
Some Rules Are Not Meant To Be Broken | Photography Business Card Guide
People are handed way too many business cards during the week, so your business card might end up in a pile in a desk drawer, and it’s your job to make it stand out. One thing many business owners do to make theirs stand out is to use an unusual shape or size. A large circular business card will certainly stand out (How could it not?!), but it’s still far more likely to end up in the trash than being stored for later use. Why? Because wallets and business card holders are created to accommodate the standard business card size – 3.5 x 2 inches. If your card doesn’t fit any of these items, your potential clients will throw it away instead of folding it and trying to shove it in their wallets.
Invest In High Quality Paper | Photography Business Card Guide
You’d be amazed just how many photographers get absolutely stunning business cards designed, only to have them printed on the cheapest paper stock available. Your potential clients can feel the difference between the cheap paper and high-quality, luxury stock. No one likes a limp handshake, and no one will like a limp business card that gets torn or dented easily. When you choose to “go cheap” on your business cards, what message does that send to your potential clients you’re trying to get to hire you? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?