Photography Business Card Ideas | Mind-Blowing Facts About The Business Card (And 3 Stunning Examples To Inspire You!)
Photography Business Card Ideas | How many business cards have you been handed this week? What about this month? The good ol’ business card is the backbone of business, regardless of the industry you’re in, and they’ve been around for so long, they’ve become ingrained in business etiquette and culture. Yet, for a tool we use on a daily basis, most people know surprisingly little about it – and you’d be amazed just how far this seemingly simple business tool has come since its introduction!
Whether you’re attending a networking event, a conference, or meeting a potential client while waiting in a line at Starbucks (It happens more often than you think, especially if you’re a coffee addict like me!), handing out a well designed business card can help you leave a favorable impression and get you a few steps ahead of the competitors. Or they can pretty much ruin your chances of booking a new client! Yes, that tiny piece of paper in your wallet is that powerful.
A Long Journey | Photography Business Card Ideas
The business cards have been around for centuries (Yes, centuries!), yet their primary purpose hasn’t changed all that much! First introduced back in the 15th century, visiting cards were used to announce meetings or even guests. During the 17th century, under Louis XIV, they were the ultimate symbol of success and prestige. They started out as an essential self-promotion tools among the elites, and while they still are one of the most powerful promotional tools today, they’re available to a much larger number of people.
The Power Of First Impression | Photography Business Card Ideas
Remember when you were handed the first stack of your own business cards? Whether you had them printed yourself, or they were given to you by the company you worked for, you probably remember the feeling of pride and accomplishment! (I spent my lunch break crying in the bathroom after getting mine!) While you may not be as proud today, there’s still a sense of accomplishment and even reliability associated with business cards – and you should take advantage of it!
However, not all business cards are created equal! Pretty much anyone can go online and get a cheap template for less than they would pay for a cup of coffee. However, keep in mind that these templates are usually designed by beginners and amateurs, which will definitely send out the wrong message to your potential clients. Not only that, but even if you happen to stumble upon a decent template, chances are it’s already being used by other business owners. Your potential clients are probably handed just as many business cards as you are, so make sure your business cards are 100% unique, otherwise they’ll never stand out from a pile they end up in.
Grow Your Business | Photography Business Card Ideas
Even though the information featured on business cards will be slightly different from one business to another, all business cards have one thing in common – their primary purpose still hasn’t changed: to provide people with important information, which makes your contact details the most important element of your card. No matter how much attention-grabbing a black business card with just a phone number on it is, no one will pick up the phone just to find out whose card they stumbled upon in their wallet. In fact, these mystery business cards tend to end up in the trash, not bringing you any new business.
Don’t Make It Difficult | Photography Business Card Ideas
So, what’s most important? First, you need to make sure your name is included, as well as your phone number and the email address you check most frequently. You should also consider including your website so a potential client can check out your work, and even your social media information if you use social media to promote your business. We usually advise our clients to leave out the physical address if they don’t have a studio, and replace it with something more useful. However, it doesn’t matter what information you include unless you make sure it’s easy to read.
Your potential clients need to be able to instantly read your phone number or your email address, so readability is one of the most important factors when it comes to your business card. There are a few factors you’ll want to keep in mind, though. First, make sure the fonts you use are easy to read: while you may have a favorite font, if it’s difficult to read, it doesn’t belong on your card. Avoid using complex calligraphic fonts and stick with simple, easy to read ones. When you choose a font, make sure you use a size large enough to be comfortably read without using a magnifying glass. And lastly, the color of text needs to stand out against the background, so avoid using light gray fonts on a white background.
Stand Out | Photography Business Card Ideas
The design of your business card isn’t the only thing that can make it stand out even if it ends up in a pile in a potential client’s desk drawer. The paper (or some other material) you use will also affect your chances of standing out. Yet, the number of business owners that choose to skimp on the paper they use for their business card is absolutely ridiculous. Think about it – what will a business card that easily tears or gets dented tell your potential clients about the quality of the services and products you’re providing?