Photography Business Card Rules | Unlock The Power Of Your Business Card With These Simple Design Hacks
Photography Business Card Rules | Building an effective photography brand requires much more than getting a random logo from a crowd-sourcing website and calling it a day. It takes deliberate, dedicated, well thought-out strategy to tie in together all the materials you use to promote your business and the services you’re providing. From your logo and marketing collateral, to your website and social media profiles you’re using to get the word about your business out there, all your materials should look, feel, and sound like they came from the same source. This, of course, trickles down to your business card as well.
Yet, in today’s world of smartphones, social media and emails, it’s easy to overlook the effect business card, the seemingly small, yet incredibly powerful marketing tool, can have on growing your business. Many business owners don’t even carry them around anymore, which can be a serious mistake. Business cards are no longer used simply to provide potential business partners and prospects with your contact details – business cards are now being used to reinforce your brand, grab the attention of potential clients and showcase your creativity. Business cards are essentially roadside billboards boiled down to their bare essence.
Business Cards Say More About You Than You Think | Photography Business Card Rules
There are countless free templates online you can download for free, copy and paste your name and contact details, and you’re ready to go… so why should you spend anything more than $10 on a tiny piece of paper? Chances are, the business card you hand out to a potential client will be your very first impression, the one you make long before they even get a chance to see your website, Facebook page, or even your printed portfolio. This, in turn, means the business card you hand out will be critical difference between a potential client hiring you or going to another photographer. In other words, your business can make or break your photography business, and since it’ll be your first impression, you better make it count.
Contact Information | Photography Business Card Rules
At the end of the day, the ultimate goal of a business card is to provide potential clients with everything they need to contact you and hire you, which means the first thing you have to think about are the contact details you’re going to include in your business card. Keep in mind that you have to achieve a balance between providing enough details without cluttering your card and overwhelming the recipients. So, what’s most important? Your name definitely has to be there, along with your phone number, email, and website, but you can also consider including the social media contact information.
Show Your Creativity | Photography Business Card Rules
Business cards are often overlooked, yet powerful marketing material that not only provides your potential clients with the important contact information, but can be used to showcase your creativity. You’re a part of a creative industry, don’t miss an opportunity to show it, even if it’s just a piece of paper that measures 3.5” by 2”.
The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think. While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout.
Pay Attention To Your Colors And Fonts | Photography Business Card Rules
When it comes to the fonts and colors used for your business cards, you’ll want to make sure the overall design matches your other branded materials, so use the same color scheme and font family you’re using throughout your other branded materials, both online and off. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone. So, how do you go about ensuring readability?
First, make sure you’re not using fonts that are difficult to read. In other words, leave out that fancy calligraphic font you stumbled upon on Pinterest and opt for a simple, standard font that’s easy on the eye. Also, make sure there’s plenty of contrast between the content and the background. For example, if you’re printing your business card on white paper, the last thing you want is to use light gray for your contact details if you’re hoping to grow your client base.
Boost The Effectiveness Of Your Cards | Photography Business Card Rules
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it. When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family.