Photography Business Card Secrets | The Surprising Reason Why They Don’t Call You (And What You Can Do To Fix It)
Photography Business Card Secrets | Have you ever given your number to a potential client only to never hear from them? This can shake anyone’s confidence and leave them wondering how they went from hearing a potential client say they’d love to find out more, to them sitting at the office and staring at the phone that simply refuses to ring. Are the lines down? Did they get hit by a car? The excuses for not hearing back from people we tell ourselves are endless, but one thing is for certain – the reason is rarely as dramatic as a fatal accident. More common reason is your first impression not being as good as you might have hoped. And in the business world, that first impression oftentimes comes from your business card!
We hand out business card to potential clients we meet while out and about, to potential business partners when attending networking events, and even the existing clients hoping to get referrals, and they can (And should!) do much more than simply provide people with our contact details. They can reinforce your brand, boost exposure, help you stand out, and even grow your client base. However, not all business cards are created equal! This is why we put together a short list of the most effective tips that will turn your business card into a powerful business tool.
You Need To Be Odd In Order To Be Number One | Photography Business Card Secrets
There are countless free templates online you can download for free, copy and paste your name and contact details, and you’re ready to go… so why should you spend anything more than $10 on a tiny piece of paper? Chances are, the business card you hand out to a potential client will be your very first impression, the one you make long before they even get a chance to see your website, Facebook page, or even your printed portfolio. This, in turn, means the business card you hand out will be critical difference between a potential client hiring you or going to another photographer.
In other words, your business can make or break your photography business, and since it’ll be your first impression, you better make it count. After all, the last thing you want is to have your business card mistaken for that of another photographer, so make sure you avoid using cheap templates. Not only do these templates have all the telltale signs of amateur design, but even if you do happen to stumble upon a decent template, chances are that it’s already being used by many other business owners, some even in your area.
Don’t Be Afraid To Break Some Rules | Photography Business Card Secrets
The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think. While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout.
However, not all rules are meant to be broken. For example, the typical business card in the States measures 3.5 by 2 inches, and the very first idea many amateurs trying to make their business card stand out have is to make the card larger or smaller than your average business card. However, keep in mind the practicality of such decision in mind. While a large, round card will definitely stand out from even the largest pile, it will never fit the standard business card holder or a wallet, which will make storing it a real nightmare. This, in turn, might only frustrate your potential clients and cause your card to end up in trash instead of a potential client’s wallet.
Include The Important Contact Information | Photography Business Card Secrets
At the end of the day, the ultimate goal of a business card is to provide potential clients with everything they need to contact you and hire you, which means the first thing you have to think about are the contact details you’re going to include in your business card. Keep in mind that you have to achieve a balance between providing enough details without cluttering your card and overwhelming the recipients. So, what’s most important? Your name definitely has to be there, along with your phone number, email, and website, but you can also consider including the social media contact information.
Boost The Effectiveness Of Your Cards | Photography Business Card Secrets
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it.
If you’re not really a QR code type of person, you will want to look into NFC, or near-field communication. AN NFC chip can do pretty much everything a QR code can do, but you won’t feature it on your card; instead, you’ll add the chip inside your business card, and instead of scanning the code, all you need to do is tap the card against your phone. When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family.