Photography Business Card Tips | How To Design A Business Card That Gets Your Phone Ringing Off The Hook
Photography Business Card Tips | Your business card is often your potential client’s first contact with your business and they’ll start building a lasting impression of your entire brand the moment you hand out your business card. A professionally designed business card lends legitimacy to every business, big or small, and it can help you stand out from the crowd of photographers in your area. However, it can also portray you as an unreliable amateur that will disappear the moment you find a “real” job.
A business card can do a lot more than just provide your potential clients with the most important contact information. Sure, contact details are the main element of each business card, but when done right, a business card can also convey the nature of your brand, communicate a message, and boost exposure. That’s a lot to ask from such a small piece of paper, but it’s not impossible. Here’s what you need to know about designing a business card that works for you as hard as you do!
Take Care Of The Essentials | Photography Business Card Tips
The first and most important goal of your business card is to provide potential clients with your contact details – everything else comes second! This is why it’s a wise idea to kick off the design process by clearly defining the contact details you’ll want to include in your card. This way, you’ll be able to design a card that effectively communicates your contact details and doesn’t include elements that overshadow the information.
However, keep in mind that there’s a rather limited space on your card, so you’ll need to be careful not to include too much information. There’s a fine line between providing enough points of contact and overwhelming your potential clients. So, what’s most important? Your name should definitely be there, as well as your phone number and email address. Space permitting, you can also include a physical address and your website’s URL.
Readability Is Vitally Important | Photography Business Card Tips
Considering the most important goal of the business card is to provide potential clients with all the important contact details, you’d be surprised how many business owners make it practically impossible to read the information on their cards. If you have a lot of information to include in your card, you might be tempted to shrink down the text – however, this is not the best idea. While it might look readable on your computer screen, chances are, it will look like an illegible smudge when actually printed, which is why you should never go below 8pts when tweaking the font size.
Another thing you need to keep in mind if you want to ensure readability is the font itself! There’s no point in using a complex script font that’s impossible to read, no matter how much you like it! Instead, opt for a simple, readable font. And lastly, you’ll want to pay attention to the colors – there needs to be enough contrast between the background and the font; for example, using a light gray font on a white card is the recipe for a disaster, and your business card is more likely to end up in the trash.
Size Does Matter! | Photography Business Card Tips
The typical business card measures 3.5 x 2 inches, but there are many business owners that choose to go with a different size or an untraditional shape. As interesting as these cards might appear, going with an unusual size can be double-edged sword: wallets and business card holders are made to accommodate this particular size, and anything larger won’t fit, which means your potential clients might throw away the card as soon as the meeting is over, instead of trying to find a way to store it.
Paper Quality Will Make Or Break Your First Impression | Photography Business Card Tips
Think about it, no one likes a limp handshake, so why would they like a wobbly business card that gets dented or even torn easily. This will be your first impression, so make sure it’s the best possible one! What are you telling your potential clients about the quality of the services and products you’re providing if you cut corners in order to save money on business cards? Make sure you invest in the best paper stock your budget allows, and your business card will portray an image of an established and reliable business.
Use The Back Of Your Card | Photography Business Card Tips
Granted, business card holders assume the back side of the card is always empty, so you should make sure all the important details are on the front side. However, how many times have you received a business card and flipped it to check the back side? This is prime real estate and you don’t want to waste such a valuable space. So, make sure you don’t cram everything on one side of your business card – instead, include your logo on the back side to boost brand awareness, add non-critical information, or even include a picture.
Double-Check Everything | Photography Business Card Tips
The absolute worst thing that can happen after you already ordered hundreds of business cards from a printer is to realize there’s a typo in your name, or the phone number you included is your old phone number. Make sure you double check everything you include in your business card, especially the contact information, and make sure the information is up to date and correct.