Photography Business Card Trends | How To Design A Business Card That Delivers A Punch – Even In 2016
Photography Business Card Trends | Many business owners, not just photographers, believe that business cards are a relic from a long gone era. After all, they’ve been around for hundreds of years, so it’s about darn time to retire them, right? Not only that, but we also have countless tools, devices, and platforms that can help us achieve much more than a business card ever could. Not so fast! Sure, the smartphone you carry around is more powerful that even the computers we used only a few years ago, but phones break down, batteries run out, and LinkedIn isn’t always available.
Instead of seeing smartphones, email, and social media as the ultimate business card killers, think of them as a nifty addition to your business arsenal. Granted, there are cases when social media will replace your business card and provide a quicker way for your potential clients to reach out to you. However, imagine shooting a wedding and having a potential client ask you if you would shoot their wedding while you’re running to shoot the bride’s and groom’s first dance. Will you recite your website address to them, hoping they’re sober enough to remember it, or write down your email address on a napkin? Of course, you could ask for their phone and type in your phone number and other contact details. But wouldn’t handing out a professionally designed business card be a lot easier?
Master The Art Of First Impressions | Photography Business Card Trends
A business card can do much more than simply provide a potential client with your contact details at a busy wedding reception. When done right, a business card will reinforce your brand, boost exposure, and stand out from even the largest pile of business card. And let’s face it – we’re all being handed dozens of cards each week, and if you’re hoping to get any work from your business card, you need to make sure it stands out. To help you create a business card that does all those things, and then some, we put together a list of the most popular photography business card trends.
Simple Isn’t A Euphemism For Boring | Photography Business Card Trends
When someone mentions a bushiness card, what’s the first thing that pops into mind? Chances are, the first thing you think of is a traditional black and white card. It’s only natural that you try to stay away from the boring traditional design – after all, you want to stand out from the crowd, not blend right in. However, just because the design is simple, it doesn’t have to be boring. In fact, so many business owners are opting for colorful cards that it’s getting old pretty quickly, so a white card might actually have a better chance of standing out.
Focus On Quality | Photography Business Card Trends
Until recently, the only two goals business owners had in mind when thinking about business cards were getting the right information on their cards, and getting their cards printed for as little money as possible. However, nowadays the printing options are practically endless, and you can get a set of business cards for less than $20. This might sound like a great idea (Saved money is made money, right?), but it can end up doing more damage than good. Cheap business cards will appear less professional and can communicate a wrong message. Think about it, what will a business card that gets dented or torn easily tell your potential clients about the quality of the services or the products you’re providing.
Make It Interactive | Photography Business Card Trends
Just because the technology advancements haven’t completely replaced the business card, it doesn’t mean you can’t use them to boost the effectiveness of your cards. For example, up until recently, QR codes were were really popular (and handy!) tool everyone was crazy about. Once scanned, they could take your potential clients to your photography website, or even save your contact details into their phones. Not only that, but QR codes are completely customizable so in addition to tweaking the shape, you can choose different colors that match your brand, but an annoying downside was the fact that you had to have a specialized scanner app installed.
Luckily, we have a new technology that can do as much as a QR code without forcing you to install a single app. Most modern smartphones come already equipped with NFC readers. NFC stands for near-field communication, and it’s a technology that allows to embed a chip directly into your business card and perform a variety of actions simply by tapping the phone against the business card. This will not only allow your potential clients to take the desired action, but it will also turn your business card into a conversation starter that will grab everyone’s attention from the get-go.
Update Your Contact Details | Photography Business Card Trends
The primary purpose of business cards hasn’t changed that much from the day they were introduces hundreds (Yes, hundreds!) of years ago, but the actual content of the typical business card has gone through a considerable shift. The information we included a decade ago is considered outdated in most cases today. For example, how many faxes do you receive each month? How many have you actually sent this year? If you’re strapped for space, you can consider replacing the fax number with a your social media links, for example. If you don’t have a studio, you can also replace your physical address with some other detail you find more useful instead!