Photography Business Card | 5 Dirty Little Secrets Of Effective Business Cards
Photography Business Card | Business cards are deceptively simple pieces of business stationery – they’re small, they feature contact details, so what’s all the fuss, right? Well, you’d be surprised! The reality is that the smaller the actual design is, the more challenging it is to make it effective. And you’ll definitely want to invest some time into getting your business card just right, as it can be the critical difference between success and failure!
The good old reliable business card has been the backbone of professional communication in pretty much every industry, not just photography for centuries now. Even though the actual information featured on the cards changed through time, the primary goal has stay the same – to provide people with contact details. And contrary to what many new entrepreneurs believe, it hasn’t been replaced by email, social media, and smartphones. In fact, it’s still as powerful, if not even more so! To help you make sure you create a business card that works just as hard as you do, we put together a list of our favorite design hacks every photographer needs to know!
The Rumors Of The Business Card’s Demise Have Been Greatly Exaggerated | Photography Business Card
Imagine a wedding photographer running from one location to another, to capture the entrance of the newlyweds at the reception and being stopped by a guest inquiring about their services. There’s no time for a “let’s sit down and discuss all the details” type of conversation, because the bride waits for no one. (And if you’re a wedding photographer, you probably learned this the hard way! #bridezilla) So, what would you rather do? Hastily recite your phone number and run off? Or dig through your bag looking for a pen to write down your contact details on a napkin. Or would you rather hand them a professionally designed business card like a pro?
Start With The Basics | Photography Business Card
The primary goal of a modern business card is to provide people with your contact details, so start with that! Keep in mind that the space is rather limited on your average business card, so include only the most important details in order not to clutter the card. Start with your name, as well as the name of your business, and add your phone number and the email address you check most frequently. You’ll also want to include your website in there, and if there’s space left, your physical address if you have a studio, or your social media links if you use social media to promote your services.
Make It Unique | Photography Business Card
Once you have the contact details sorted out, you can start building the design around them. Keep in mind that your card is likely to end up in someone’s desk drawer in a pile of other business cards, so you want to make sure it stands out. This is why we advise our clients to go with a custom design. Even though using a cheap template might sound like a good idea, it can actually end up doing more damage than good!
These templates are usually designed by beginners or absolute amateurs trying to make a buck on the side. Needless to say, they tend to have all the telltale signs of amateur design, which will never leave a good impression on your potential clients. Even if you do stumble upon a decent template, chances are it’s already being used by other business owners, maybe even in your area. Think about it – how is your business card supposed to stand out from the pile if it looks like many other business cards in there?
Your Business Card Is Your Foot Soldier | Photography Business Card
Another disadvantage of using templates is the fact that they tend to look generic – and they’ve been designed so on purpose to suit as many brands as possible. However, what they do is fail to represent any brand effectively. You want your business card not only to match the rest of your branded stationery, but also your unique visual identity. This can be achieved by using the same color scheme you used in your other materials, as well as fonts and elements of your logo. By ensuring consistency throughout your materials, both online and off, you will turn your brand into a memorable visual experience that will stand out from any crowd!
The Truth About The First Impressions | Photography Business Card
One of the first things we are taught is not to judge a book by its cover – yet we all do it! Whether you’re browsing Netflix and choose a show simply because you liked the poster, or you’re looking for an actual book and decide to buy the one with the most interesting cover, there’s no denying that the first impressions rule our world. The good news is that your first impression is mostly up to you!
Remember, your business card will stay with a potential client long after the meeting is over, and it needs to be up to par with your work, otherwise it might end up in the trash can as soon as you leave. For example, if you decide to cut corners and get the cheapest paper for your business card, it won’t send a good message to a potential client. They’re more than likely to end up comparing your entire brand to your business card and never picking up the phone, let alone scheduling a session.