Photography Business Cards | How To Nail Your Business Card And Land More Clients!
Photography Business Cards | If you don’t have too much experience with design, designing a business card might look super simple. You throw as much contact info in there as possible, slap your logo, and you’re good to go, right? Well, designing an effective business card requires a lot more work than that. In other words: designing a business card is easy, yes; however, designing a good business card is quite a different story! The good news is that you don’t have to break your budget to do it!
Despite living in a digital age, we’re still handed dozens of business cards each week, yet we decide to keep only a few. What is it that makes us keep one card and store it in our wallets or business card holders, and throw away another the moment the meeting is over? It turns out, it’s not just one thing that makes a business card effective; it’s four, and we’ve put all of them in one list! So, if you’re about to have your business cards designed for the first time, or you simply want to check how your existing business card stacks up, you’ll want to read on!
Cover The Basics | Photography Business Cards
The primary purpose of your business card is to provide potential and existing clients with your contact details. This is why you’re handing it out in the first place, so to ensure it’s effective, you’ll need to be deliberate with the information you include. Keep in mind, though, that the space on your business card is rather limited – the average business card in the States measures only 3.5 x 2 inches – so you need to limit the number of details you include if you want to ensure readability and avoid overwhelming your potential clients.
Business cards tend to differ when it comes to the information featured on them, as the “right” details depend on the business and the business strategy, but there are some more or less common things you’ll want to consider. For example, your first and last name should definitely be there, as well as the logo of your business. Then, you’ll need to include your phone number, the email address you check most frequently, as well as your website’s URL. Another common thing on business cards is the physical address, but if you’re not running a studio, you can replace it with more relevant information.
Less Is More | Photography Business Cards
Many business owners will try and cheat the system by including absolutely every piece of information they can think of and then simply scale down the size of text to make sure everything fits neatly. However, even though your business card might look readable on a computer screen, the text will turn into illegible smudge when printed, which is why we advise our clients to limit their selection of information and we make sure the font size is at least 8pts, especially for most important details. However, it’s not just the contact details you’ll want to limit!
You need to make sure the contact details are easy to read! Think about it, a potential client decides to hire you and wants to book a session. They take your business card out of their wallet and start dialing your number. If the number is too difficult to read for any reason, they won’t try too hard to decipher it – instead, they’ll call someone else! By keeping the design of the card itself simple, you’ll allow the information featured on it to be the center of attention and easy to read, whereas a cluttered design will only overshadow the information it’s trying to feature.
Reinforce Your Visual Identity | Photography Business Cards
However, just because you should keep the design of your business card simple, it doesn’t mean it has to be boring: you can come up with a simple design that grabs the attention and accurately represents your brand. The goal is to ensure consistency with your other branded materials, so if a client were to lay down all of your items next to each other, they look, feel, and sound like they came from the same source. You can tie together all of your items into a cohesive packet by using the same color scheme for all your materials, both online and off, as well as the same font families and style of graphics.
Be Unique | Photography Business Cards
Being different is mostly a good thing (Unless you’re in high-school!), especially when it comes to brands and branded materials. Your business card represents your business even after the meeting is over, so think of it as a foot soldier spreading the word about the services you’re providing. However, remember that your clients rarely carry around just one business card around – instead, they’re handed dozens of cards, and you need to make sure yours stands out even from the largest pile! How can you do that? It’s actually a lot easier than you might think!
If you’re hoping that your business card will stand out from any pile, you need to make sure it’s unique, which is why you’ll definitely want to avoid using cheap business card templates available online. Not only are these already being used by countless other photographers (Some even in your own area!), but they tend to be designed by complete beginners or amateurs, and as a result, have all the telltale signs of cheap design, which might leave your potential clients thinking that you don’t care about quality that much!