Photography Business Checklist | Starting Your Own Photography Business: 6 Tips For Success
Photography Business Checklist | The photography industry offers many opportunities for dedicated amateurs who want to make a living by taking pictures. If you’re thinking about becoming a professional photographer, this is what you have to know to succeed. There are many elements of launching and running a photography business that should be considered before starting up your own wedding photography or portrait photography business. Simple fact: creative artistic photographers need business skills just as much as Internet startup businesses and small companies.
Photography is a popular profession and hobby right now — and that’s exactly the problem. In the past few years, camera equipment has become more affordable and consumer friendly, and as a result, everyone is a photographer. Photography may be your passion and we can’t blame you for it. But if you’re considering taking this passion a few steps further into launching your own photography business, we have a few crucial tips and recommendations you should think about before diving in.
You Are Not Just A Photographer | Photography Business Checklist
Great photography skills are vital, but you have to have a LOT of other ones if you’re going to make a business out of it! After you launch your business, the fun part begins: doing your taxes, writing contracts, collecting money from clients, taking care of your bills, and dealing with attorneys (yours and others). On the bright side, this isn’t all that hard. Running a business is sort of like riding a bike: once you learn, you wonder what the fuss was about.
Make A Business Plan | Photography Business Checklist
Any serious business owner will tell you that you have to organize your thoughts on paper. A solid business plan serves as your roadmap, describing what your business is and how it will be profitable. Writing a plan will help you think out what your goals are and identify the strategies that will help you accomplish those goals. Photography is one of the most competitive businesses out there. You have to be a very good business person to make a decent living. You’ll get there much more quickly if you start out right by writing a plan.
Referrals Are Essential | Photography Business Checklist
Word of mouth referrals are the most efficient sources of new assignments for photographers. People are way more likely to trust the recommendation of a friend than an ad in a magazine, but you have to be working hard to earn those referrals. The client should love the experience with you so much that she or he will freely promote you to all their friends and family. The first few clients are your most crucial and likely will turn into lifelong, repeat clients.
Building A Portfolio Builds Credibility | Photography Business Checklist
To charge a professional fee for your photography, you will have to reassure potential clients that you have the skills and talent to deliver the job. To do this, it’s vital that you have a professional-looking portfolio, weighted towards your area of specialization. Having a website that is not just some free website is absolutely crucial if you plan to get clients that don’t already know you yet. Clients will always want to see proof of your talent so they can be sure they will be getting their money’s worth.
Maintain A Blog | Photography Business Checklist
Content is still king. You don’t want visitors to your website to see outdated content and think your business isn’t active anymore, which could affect your bottom line. A blog is a powerful way to build authority in your field. It’s an open platform to showcase your talent, tips, and opinions. A blog enables you to publish content that is useful specifically for your audience, and if this content is formatted for search engines and people access your blog through organic searches, the authority of your website will increase.
Up Your Marketing Game | Photography Business Checklist
One of the best ways to grow your business is to invest more in marketing. Landing work through word of mouth is a great way to promote your business but it’s not always available, particularly when you’re just starting out. If you have a budget set aside for marketing, it’s a great idea to go with Google Adwords or Facebook ads and get potential clients to your website. You could have the most amazing photography in the world, but unless people know about it, you will not see any success.