Photography Business Customer Service | What Every Photographer Needs To Know About Customer Service
Photography Business Customer Service | The truth of the matter is that it’s really hard to stand out in today’s market, especially if you’re just starting out and still trying to get the hang of things. Pretty much anyone with some extra cash on their hands can get the equipment and set up a Facebook page for their photography, but it takes a business-savvy person to turn a business idea into success. There are many things that will affect the success of your business – none as important as outstanding customer service.
We live in a time of social validation, and the experience your clients have while working with you will make you or break you. A handful of bad reviews on social media or review websites and you might end up closing down the business. However, you can turn this around and use it for your own good – follow these simple customer service tips and you will turn your clients into raving fans! And the best thing about this list – you can start implementing these tactics today, no matter how big or small your budget is. Let’s dive right in!
Customer Service Begins Long Before You Take The First Picture Of Your Client | Photography Business Customer Service
In order to provide outstanding customer service, you need to put yourself in your client’s shoes and imagine the entire process they go through. What many photographers fail to understand is that this process begins the moment your potential clients land on your website and check your work out for the very first time. However, the selection of your work isn’t the only thing that will affect whether they hire you or not.
You’ll want to provide your potential clients with everything they need to contact you the moment they decide to reach out to you, which is why it’s a smart idea to feature your contact details in the footer or the header of each page. You’ll also want to set up a separate contact page with other contact details, as well as a contact form to enable your potential clients to reach out to you without having to abandon your website. And this leads us to the next thing: communication!
Professional And Timely Communication Are Vitally Important | Photography Business Customer Service
Say a potential client has viewed your work and decided to hire you. They even managed to find your email address on your website and they email you. How long does it take you on average to reply? Inquiries should be responded to within 24 hours, at the very longest. Other emails might require some thinking or researching, but don’t leave your potential clients waiting until you find the answer – instead, email them immediately and let them know you’re looking into it!
There are things you can do to keep things moving a long faster, though. Consider creating templates for emails you send out on a regular basis – for example, the email you send out to your clients when delivering the pictures doesn’t have to be typed out each time. Anything you can automate to make running your business easier is worth it. You’ll be saving plenty of time that can be used more productively.
Social Media Is No Longer Reserved For Cat Videos | Photography Business Customer Service
You might not take social media all that seriously, but not paying close attention to what your potential and existing clients are saying about you can do more damage than you may believe. More on more consumers will turn to social media if you don’t reply to their email right away. Many will skip email altogether and go straight to social media, especially if they’re not satisfied with the experience they had, which is why you’ll want to address the issue publicly and in a timely matter, turning a negative experience into a great marketing opportunity in the process.
Keep It Simple | Photography Business Customer Service
No matter what you’re doing, keeping things simple is always a good idea, especially when you’re selling something – and let’s be real, your end goal is to sell the services you’re providing. The way you set up the packages of your services will often be the deciding factor whether a potential client hires you or goes to a different photographer. Break it down to them – let them know exactly what it is that they’ll be getting with each package, and make sure the contracts your clients sign are actually easy to understand.
People Love Gifts! | Photography Business Customer Service
People love free stuff, so you should consider showing your appreciation by giving your clients a small gift. This goes for wedding photographers in particular – you’re attending a wedding, and gifts are in order! Your gift doesn’t have to be big, even a little gift card to the local coffee shop will do! After the session, send a quick “thank you” text or email, telling your client how much you enjoyed working with tham – this too, you guessed it, can be semi-automated by using templates!
Providing outstanding costumer service is no longer optional if you’re hoping to run a successful business. And while these tips are by no means the entire list of ideas that can boost your reputation, they are a good start and a solid foundation you can build upon. The best part about these tips: most of them are FREE! Sometimes the most effective ways of marketing aren’t those of money, but of time and authenticity.