Photography Business Expert Advice | The Easy (And Stress-Free) Guide To Starting A Photography Business
Photography Business Expert Advice | If you’re passionate about photography, launching your own photography business would probably be a dream come true. You would be able to finally quit that boring day job and completely focus on what you really love doing. However, starting any type of business can be one of the scariest things you do. The truth of the matter is that there are many photographers out there, and the number of new photography businesses being launched each day is truly staggering, but that doesn’t mean you should give up on your dream of running your own business!
One of the most popular misconceptions among amateur photographers is that taking great pictures is everything you need to turn your passion for photography into a profitable business. We’ve all seen way too many talented photographers struggle to make ends meet for a year and eventually close down their businesses, while other less talented photographers sail right by. There’s no such thing as “luck” in business, so what’s their secret? Solid business skills, plenty of research, and a pinch of personality!
Why Personality Is Important | Photography Business Expert Advice
There might be thousands of photographers out there, but there’s only one you – and you should take advantage of it! Most photographers have access to the same gear and locations, and it might be your personality alone that helps a potential client decide to hire you instead of another photographer. So, don’t be tempted to hide behind your camera and a corporate-sounding website; instead, let your personality shine through everything you do! Yes, you’re a business owner, but your potential clients want to do business with a person, not a voice behind the camera. Share your story, your passion, and your drive with the world.
Write A Business Plan | Photography Business Expert Advice
Being unique is a great start, but every successful business owner will tell you that you need a good business plan in order to build a business. By clearly defining your business goals and milestones, you’ll have a much better idea of what you need to do to achieve them, but you’ll also be able to track your progress. How do you plan to cover your expenses before you start bringing in a profit? How much money can you spend on equipment? Are you getting a loan or do you have some money saved up? These and similar questions are critical for the success of your business, so take your time to write a business plan that will guide you and help you avoid the common pitfalls associated with the startup stage.
Define Your Ideal Client | Photography Business Expert Advice
Defining your ideal client should be a part of your business plan, even though many photographers feel the pressure to accept pretty much every gig coming their way to make ends meet, especially when just starting out! However, “everyone” cannot be your target audience – it will only make you appear unfocused and unorganized. Not only will your ideal client affect the equipment you get, but it will also help you determine the best way and place to promote the services and products you’re providing. Of course, if you get a chance to work with a client outside your target audience, don’t turn them down, but all of your efforts need to be focus on your idea client!
Get The Best Equipment Your Budget Allows | Photography Business Expert Advice
If you finished writing a business plan and you clearly defined your target audience, you already have a pretty good idea what equipment you’ll need. This will be one of the most important investments, so do your research and find a way to use your budget to get all the equipment you’ll be using on a regular basis – and you can always rent equipment you know you won’t be using too often. Keep in mind, though, that you’ll also need to invest in backup equipment, because even a brand new camera can fail, which is the last thing you want during a wedding, or any other type of a gig. And lastly, you’ll need the right computer equipment and editing software to edit the pictures you take.
Set Your Prices! | Photography Business Expert Advice
There, we said it! No matter how hard most photographers try to avoid the topic of pricing, you need to sort out your rates before you start marketing your photography business. It’s better to have a starting point when a potential client approaches you than to leave it up to them to set the terms. At the end of the day, if you don’t know your own worth, how is anyone else supposed to know it? It’s only you who knows how much you need to charge for your services in order to stay in business!
Promote, Promote, Promote! | Photography Business Expert Advice
Once you define your business goals, you’ll need to figure out how to accomplish them. Whether you want to book more clients or grow the number of newsletter subscribers, you’ll need to bring your A game when it comes to marketing your business. A professional website and a solid social media presence are the bare essentials, so you’ll want to look into search engine optimization. If you don’t feel like tackling SEO on your own, hiring a reputable SEO agency will definitely be a good idea to help get more visitors to your photography website!