Photography Business Expert Guide | The Only Start-Up Guide You’ll Ever Need To Start Your Own Photography Business
Photography Business Expert Guide | Taking beautiful pictures will only take you so far when it comes to launching a photography business. If you really want to make it big in the photography industry, you’re going to need to become a great business person. As with all other types of businesses, your photography business won’t become successful overnight, no matter how much you want it to. There is only so much of the market place available to you, and this is especially true if you’re just starting out, and you have to fight for every corner of the market and each potential client. A lot of talented photographers launch a photography business, but only end up struggling to make ends meet.
Photography is a popular profession and hobby right now, which is exactly the problem. In the past few years, camera equipment has become more affordable and user-friendly, and as a result, everyone with a few bucks to spare can call themselves a photographer. If you’re going to make that transition from hobby photographer to professional photographer, we’ve got a few tips for starting a photography business that you should keep in mind. Remember, just as with photography, you have to find the marketing techniques that work best for you.
Understand Your Market | Photography Business Expert Guide
All photographers have to define their target markets and figure out how to penetrate it. By knowing who your ideal client is and what they like, particularly those things that don’t relate to photography at all, you can more easily get their attention and draw in their business. Many photographers fail to understand this concept and are too general in focus. In reality, narrowing down your target market should be where 90% of your effort and time should be spent in the first few years of your business. Once you have this figured out, find out where they are and get on their radar. This may be in Facebook, Google+, Twitter, Instagram, or Pinterest.
Make A Business Plan | Photography Business Expert Guide
Photography is one of the most competitive businesses out there. You have to be a very skilled business person if you want to make a decent living working in photography. You’ll get there much more quickly if you start out right. Do you know where are you looking to go with your work, which clients are you trying to appeal to, and how are you going to reach them? For starters, you need a business plan. Any serious business owner will tell you that you have to organize your thoughts on paper. As the saying goes, those who fail to plan, plan to fail. This detailed document serves as your roadmap, describing what your business is and how it will be profitable.
Create A Photography Website | Photography Business Expert Guide
Everything is online these days, and your photography business should definitely not be the exception to this hard-and-fast rule. Setting up your own photography website is a fail-proof and efficient way to get additional exposure for your fledgling business. There are free website templates out there, but your website is like your storefront. You want it to be memorable and unique, so it’s best to have a website professionally designed just for you. If you are not tech savvy, it really is worth the money to hire someone to teach you how to optimize your website for search engines as well to boost the number of visitors.
Connect With Business Owners | Photography Business Expert Guide
Make connections with other business owners who serve the same audience. If your primary focus is on wedding photography, make connections with florists, wedding planners, wedding dress boutiques and caterers. By connecting with businesses who offer complementary services, you can become a part of their referral network, which can help you get more leads for your new photography business. Ask yourself if you are a member of the Chamber of Commerce. How about your local Rotary Club? Becoming a member at these places and getting to know different business owners there will be vital for growing your photography business like you wouldn’t believe.
Don’t Forget The Power Of Testimonials | Photography Business Expert Guide
Remember that your most important clients are your past clients. Treat them right and they’ll be your best marketing force. Get written referrals from them, add a ‘testimonials’ page to your website. Word of mouth is the best advertising! To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a questionnaire with leading questions in it. So to get a client testimonial like the one in the first example, you might ask them what they did with their images and how they react when they see them.