Photography Business Expert Hacks | The Ultimate Guide To Starting A Photography Business In 2017
Photography Business Expert Hacks | At the end of each year, we make a list of resolutions, goals, and hopes for the next year. Some of them stick, but we end up forgetting about most of them. Well, guess what! It’s that time of the year again, and if you’re passionate about photography, the thought of starting your own photography business probably crossed your mind at one point or another. As exciting as the thought may be, starting a business isn’t something you just do on January first. The good news is that it’s not as difficult as you fear.
Yes, we’ve all seen many incredibly talented photographers start a business, struggle to make ends meet for a few months and simply give up. The truth of the matter is that your talent will get you only so far, so if you think that starting a business is all about setting up a Facebook page for your photography and waiting for clients to come rushing in, you’re in for a rude awakening. However, with the right guidance, some prep work, and just a pinch of creativity, you can start and grow a business that not only survives, but thrives in 2017. Here’s what you need to know.
Write Down Your Business Plan | Photography Business Expert Hacks
Any successful business owner will tell you the same thing – in order to achieve goals, you need to know what they are. Running aimlessly from one gig to another until you run out of clients isn’t a bad business strategy – it’s not a strategy at all. Before doing anything else, you’ll need to sit down and write your business plan. How will you cover the equipment expenses? Will you have a walk-in studio? How will you handle finances? Will you take out a loan or do you have some money already saved up? How on earth will you market your services? And what will they be? The more detailed you are in your business plan, the more prepared you’ll be. And the more prepared you are, the easier it will be to avoid pitfalls along the way.
It’s Not You, It’s Them | Photography Business Expert Hacks
Starting a photography business may be your dream, but you will never become successful as long as you focus only on your own dreams and preferences. Remember, the heart and soul of any business are its customers, and photography businesses are no exception. If your business fails to resonate with your potential clients, you won’t stand a chance in today’s saturated market. And in order to build a business that attracts your potential clients, you first need to know who they are, what they need, and what they’re looking for.
First, take a look at the photography market in your area. If, for example, there are many wedding photographers, but no senior photographers in your area, you’ll have a much better chance of success if you start a senior photography business. Once you define your ideal client in terms of age, gender, location, and even marital and financial status, take some time to figure out what appeals to them, where they spend their time, and what their browsing habits are like.
Stay Focused | Photography Business Expert Hacks
Once you figure out who your ideal client is and what appeals to them, you’ll have a much better idea how to reach them. Instead of setting up accounts on every social media, for example, you’ll know which networks are most popular among your target audience and your efforts will be focused and more effective. You’ll be able to share better content, as you’ll know what topics interest your potential clients, and you’ll be able to engage them in a meaningful conversation, instead of spreading yourself too thin.
Don’t Start From Scratch | Photography Business Expert Hacks
If you’ve been doing photography for some time now, chances are you already have quite a stash of equipment. Before you jump right in, make sure you take the inventory of the equipment you already have. While each photography niche has a slightly different equipment requirements, you will probably be able to use some of the equipment you already have. Then, figure out what items you’ll need to purchase or update. There’s no denying that the equipment you use will affect the quality of your work, so make sure you get the best your budget allows.
There are a few things you’ll want to keep in mind when allocating your budget. First, remember that you’re a professional photographer now. That means you need to have backup equipment on you at all times. The last thing you want is to have your camera die on you in the middle of a shoot. You’ll also into to work a solid computer into your budget, as well as the right editing software to touch up the photos before sending them to your clients.
Don’t Avoid Difficult Topics | Photography Business Expert Hacks
Most photographers don’t feel comfortable discussing pricing, especially when just starting out. However, you’re the only one who knows how much money you need to bring in to cover your expenses. You’re a professional photographer, after all, so set up your pricing packages right away, even if you have to lower the prices at the beginning to secure those potential gigs. Remember, it’s better to have a starting point than to leave it up to your potential clients to set the terms.