Photography Business Expert Secrets | The Beginner’s Guide To Starting A Photography Business
Photography Business Expert Secrets | If you’re reading this, chances are, you already decided to start your own photography business. So, first and foremost, congratulations! It takes a lot of guts to pursue your dreams and try to turn your hobby into a full-time gig. They may say if you do what you love, you won’t have to work a day in your life; however, even though being passionate about photography is definitely a great first step, you need to keep in mind that there’s a huge difference between taking great photos and running a successful business. In other words, even the best and most creative job is still a job at the end of the day.
There are countless amateur photographers with far greater talents than many pros, yet they can’t seem to get their photography off the ground, because even the most passionate amateurs without a solid business foundation get tired after a year or two of scraping to pay the bills. Good news is that most, if not all, obstacles of running a photography business can be avoided with the right tools, enough planning and some foresight. As long as you know what to expect down the road, you’ll be able to avoid the common mistakes and make the right decisions. To help you get a better idea of the road that lays ahead, we put together a short list of some of the most important tips every photographer needs to know when just starting out!
Practice Makes Perfect | Photography Business Expert Secrets
The chance of you picking up a camera for the very first time and taking stunning photos right off the bat are slim, so before you launch an actual business, make sure you get plenty of practice. If you haven’t been an amateur photographer, and you don’t feel like pursuing photography as a hobby, you’ll want to look into other ways of getting some experience before jumping right in. The easiest way, needless to say, is to find a mentor or work as a second shooter for some time, at least until you build a solid reputation in your area and get the hang of your equipment.
Not only is this a great way to get some practice and learn the ropes, it’s also a great way to get a better idea of what running a photography business is truly like without actually starting a business. At the end of the day, you can read as many posts and articles on being a photographer, but there are certain things you can learn only by getting yourself out there and experiencing some of the things photographers go through on a daily basis.
Say My Name, Say My Name! | Photography Business Expert Secrets
One of the legally required things when registering a photography business is a name. There are two ways photographers approach this – you can either name your business after yourself and add the word “photography” after your name; or you can come up with a completely unique for your business. Your decision depends solely on you, as no particular way is better. The only thing that is mentioned as an important factor by most marketing and branding experts is just how long you’ve be doing photography and if your target audience already know you by your name. If so, it might be a better idea to use your own name instead of coming up with a new name and starting building brand and brand awareness from scratch.
Put A Face To Your Name | Photography Business Expert Secrets
Once you sort out the name of your business, move onto the next stage – designing a logo. Even though you’re a part of a visual industry, and nothing will represent your skills and brand better than your photos, your logo is still the face of your business and the first contact majority of your potential clients will have with your business. If your logo doesn’t leave a good impression on your target audience the moment they lay their eyes on it, pretty much no one will bother checking out your work, so take enough time to come up with a logo that not only represents the nature of your brand and your creative vision, but also appeals to your ideal client.
Go Shopping! | Photography Business Expert Secrets
You don’t have to start a business in order to go shopping – in fact, shopping is an acceptable reaction to pretty much any situation in life. However, if you’re starting a photography business, there’s no better time to take stock of your equipment and see if there’s anything you’re missing. No matter how long you’ve been doing photography as a hobby, chances are there will be some items that need replacing, or some gear you never got around purchasing. However, before you go on a shopping spree, come up with a plan to best allocate your budget.
Each photography niche has particular requirements – after all, you wouldn’t be caught dead using the same equipment for sport photography and taking portraits for high-school seniors. Do your research and figure out which equipment you’ll be using the most and get the most important items – the rest you can always borrow or rent! What many photographers realize only when it’s too late, however, is that camera equipment isn’t the only equipment they will need to run a successful photography business. Since you’ll be doing a lot of editing, find a way to work a powerful computer and solid editing software into your budget, as well as backup equipment. Remember, even brand new equipment fails, and you need to be prepared for everything!