Photography Business Growth Guide | Grow Your Photography Business Faster In Six Simple Steps
Photography Business Growth Guide | One of the challenges of growing your photography business is figuring out how to get clients. You’ve got the technical know-how, but what about the business and marketing aspects of it? At the end of the day, taking stunning pictures will get you only so far. No matter how talented and skilled you are as a photographer, you still have to take certain steps to attract and maintain business.
With little or no money to invest in your photography business, how can you move forward? How can you build your brand and make sure to get more happy and paying clients through your door? There might be more ways to achieve this than you think. Whether you are an established photographer trying to grow your business or just starting out in the photography industry, learning a few key marketing tips can really give your business a boost. From social networking to setting up a referral program, these simple tips will help you grow your client base without breaking the bank.
Find Your Audience | Photography Business Growth Guide
Photography is such a vast industry divided into countless niches, which makes it impossible for one person to know everything. Even after years of working as a professional photographer no one can claim that they know everything. So, the very first thing you need to do when launching your photography business is to figure out who you want your ideal clients are. Do you want to sell stock pictures to agencies? Educate and train other photographers? Photograph weddings or newborn portraits for parents? This will affect everything – from how you market your business to the equipment you’re going to need, so make sure you think it through.
Do More Face-To-Face Networking | Photography Business Growth Guide
It might come as a surprise to some, but old fashioned in-person networking still works exceptionally well. Why? Because people do business with people they know. If you build a relationship with someone, chances are, you can turn them into a client or a referral. You never know who they know or who their brother is in business. However, when networking, don’t focus only on potential clients. Networking is a great way to get your name out there and make connections with other businesses that can lead to partnerships and referral business.
Clean Up Your Portfolio | Photography Business Growth Guide
Okay, let´s be honest for a moment; when was the last time you updated your portfolio? Your ability and style changes and your website should reflect that. This is often something that photographers forget or neglect. Nevertheless, having an up-to-date and appealing website is a powerful and affordable way to boost your business in an instant. And if you’re just starting out in the industry, have a clean, well-designed website with examples of your best work. Better to have 12 great shots than 80 mediocre ones.
Build A Social Media Presence | Photography Business Growth Guide
One of the simplest ways to grow your wedding photography business is to clean up your public profiles and pages. Take some time to streamline your Facebook and Twitter accounts, pin some inspirational images, and make sure your “About” page is accurately represents you and your brand. Social media only requires about 10-20 minutes per day, and you will start to see your reputation grow, because that’s where your clients are, and it’s another opportunity to engage with them in a fun, social way.
Stay In Touch | Photography Business Growth Guide
Strong client relationships are built on good communication, so always pick up the phone, send emails and tweet your clients. Remember, the best way to promote and ultimately sell a product or service is to market it to the people who want to listen, and a newsletter enables you to do just that. When someone subscribes to your newsletter, they are inviting you into their inbox. Don’t let them forget about you or what you can do.
Ask For Referrals | Photography Business Growth Guide
Existing clients are a great source of referrals, and what better way to encourage referrals than offering rewards? Simple tip, yes, but often overlooked. Ask every client if they know someone who may need your services, and follow up. Many clients will have friends, coworkers, and family members who require the same products and services, so referral is a natural process of growing your client base by using satisfied clients as a resource for community outreach. Offer a service or product that doesn’t cost too much but has a high perceived value as a referral incentive.