Photography Business Hints | Vital Tips To Help You Get Your Photography Business Off The Ground In 2016
Photography Business Hints | We’re in the middle of a holiday season, one of the busiest periods for photographers in pretty much every niche. If you still haven’t made the jump and started a photography business of your own, you might be tempted, encouraged by the sheer number of clients coming your way. However, no matter how passionate about photography you are, you need to find a way to maintain the influx of clients even when the holiday season is long gone.
We’ve all seen many talented amateurs start a photography business with all the excitement in the world, but ultimately fail at turning profits after the initial interest among potential clients lessens. To help you turn your business idea into a success story, we gathered some of the most important things you’ll need to keep in mind when starting your business. Let’s dive right in!
Being Your Own Boss Is Both A Blessing And A Curse | Photography Business Hints
You might the world’s most talented photographer, but if you don’t hone your business skills just as much as you hone your photography skills, you won’t stand a chance against countless photographers out there competing for the attention of the same audience. This is why it’s vitally important to come up with a business plan that will help you navigate the tumultuous waters of the startup stage. Every successful business owner will tell you that in order to turn your business into a success, you’ll need to clearly define your goals.
By defining your goals and the ways you plan to achieve them, you’ll be leaving a trail of breadcrumbs to guide you to success and help you avoid the pitfalls you might run into down the road. Be as detailed as possible, and you’ll save yourself tons of headache. How are you going to finance your startup until you start earning enough money to cover your expenses? How are you going to promote the services you’re providing? Which services will you be providing? A business plan needs to answer all these questions, and many more – and when done right, your business plan will allow you to leave your business on auto-pilot while you focus on what matters the most – taking stunning pictures.
Choose An Area Of Specialization | Photography Business Hints
If you’re just starting out, you might be tempted to accept pretty much every potential gig coming your way. However, if you choose an area of specialization, you’ll have a much better chance of standing out to your potential clients, as you won’t be spreading yourself too thin. By choosing an area of specialization, you’ll also have a better idea of the equipment you’ll need, as every niche has different equipment requirements. Don’t think you know who your target audience is – make sure you know who they are in terms of gender, income, age, location, and even employment.
Start Building Your Online Presence | Photography Business Hints
We’re living in the digital age, and the amounts of time we spend online are staggering. We no longer use the Internet to connect with friends and family – we learn, shop, and even do business online nowadays. This, in turn, means your business needs to be online as well! A photography website will help you showcase the best examples of your work, reach a much wider audience and book more gigs. Keep in mind, though, that you need to keep the website simple to allow your work to take the center stage, but you’ll also want to include the most important contact details so your potential clients know how to actually reach out to you!
Treat Your Clients Right! | Photography Business Hints
There’s no marketing tool as powerful as having a satisfied client singing you praises. However, in order to deliver an excellent customer service, you can’t focus only on taking a stunning picture – instead, you need to make the entire process an event to remember. Smile, be patient and make your clients feel comfortable working with you. Once you’re done with the shoot, send them a thank you card and let them know how much you appreciate referrals. When delivering the pictures, include a small gift that has high perceived value, but doesn’t cost you too much.
Network With Other Business Owners | Photography Business Hints
Despite the popularity of social networks, nothing beats good old face-to-face networking. Make sure you get yourself and your business out there – attend conferences, networking events, art exhibits, and always have at least fifty business cards ready to hand out. Not all networks are created equal, though, so you’ll want to focus on what people you approach.
For example, if you’re running a wedding photography business, you’ll want to make sure you approach other business owners that target brides-to-be, but offer non-competing products and services. You might want to approach florists, cake decorators, wedding organizers, etc. After a wedding, consider sending a few of your favorite shots of the cake to the cake decorator and let them know you’ll be more than happy to refer them to your clients, and how much you’d appreciate if they returned the favor. You’d be surprised how loyal business owners can be to each other once they really hit it off!
It’s Easier Than You Think | Photography Business Hints
Running a successful business is by no means a walk in the park, however, if you clearly define your target audience, get the right equipment and set up a solid marketing plan, you’ll be on your way to success in no time! Just make sure you go back and revisit your business and marketing plans to ensure they’re still as effective as the day you launched your business.