Photography Business Logo Advice | Discover The Behind-The-Scenes Secrets Of Logo Design
Photography Business Logo Advice | Designing a good logo is much like taking a great photo. At the surface, it looks simple and something pretty much anyone could do. Dig a little deeper, however, and you’ll discover many intricate details that an untrained eye will easily miss. You can tell a great photo from a mediocre one. But can you recognize a great logo? And more importantly, can you tell what makes a logo truly great?
The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design. Yet, you’d be amazed just how many photographers decide to cut corners and leave their logos in the hands of a neighbor’s artsy kid. However, poorly designed logo can do more damage than you think, so you’ll definitely want to read on to find out what you can do to get the most out of yours!
The Face Of Your Photography Business | Photography Business Logo Advice
We’re talking about the face of your business here, so you need to make sure your logo is an accurate representation of your brand. Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your logo is an ideal tool to show it.
Keep It Simple | Photography Business Logo Advice
While you may be tempted to spice up your logo with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to logo design. Whether your potential clients are scrolling down their Twitter timeline, or speeding by a roadside billboard, they should be able to recognize your logo instantly and understand its intended message.
Versatility Is Crucial | Photography Business Logo Advice
In order to ensure memorability, you’ll want to come up with a design that’s versatile and adaptable to any situation. In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.
Pay Attention To Your Colors | Photography Business Logo Advice
In addition to the size of your logo, you’ll also want to pay close attention to your color choices. Not only will the color scheme affect the print costs, but it will also affect the usability and adaptability of your logo. Sure, your five-color logo may look absolutely stunning on a computer screen, but once you’re happy with the design and decide to print it on hundreds, if not even thousands of stationery items, the price won’t be so appealing. And, unless you’re careful, chances are, your logo won’t work on materials that allow only one or two colors.
As the face of your business, you’ll use your logo on pretty much every piece of paper that leaves your office. This includes faxes and copied documents as well. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale? If your logo relies solely on color to convey the message, you need to think about the ways you can communicate that same message when the color is removed! After all, if you rely on small print to explain your logo’s message, you have a serious problem on your hands.
Make It Readable | Photography Business Logo Advice
Choosing the right fonts for your logo is just as important as the shape of the icon itself. You need a font that matches the style and nature of your brand – otherwise your logo will end up doing only one thing – confusing your potential clients. Even the world’s most hated font, Comic Sans, could work well in a newborn photography logo, but not so well in a high-fashion photography logo. If you have already defined the nature of your brand, choosing the right font will be that much easier.
If you’re strapped for inspiration, you can always go with tried and tested Helvetica, one of the most popular fonts being effectively used in many logos out there. But if you really want to stand out, you should consider creating a custom font just for your business. Think Coca-Cola, or Disney, custom fonts that became iconic and are being used as inspiration by many developers. Consider finding a good font already out there and adding a touch of personality by extending the decorative pieces at the ends of letters or something similar.