Photography Business Logo Design | Four Simple Tips To Master The Tricky Art Of Logo Design
Photography Business Logo Design | Countless books and articles have been written on logos and the industry secrets behind the most effective ones – and for good reason! Your logo will essentially be the most prominent aspect of your branding and marketing efforts, so you’ll want to make sure you put your best foot forward. Yet, you’d be surprised just how many photographers out there think that designing a logo means downloading a free template and pasting the name of their business while watching the latest episode of Girls!
Designing an effective logo actually takes a lot more than that! It requires plenty of business insight, market research, some planning and just a pinch of creativity. The good news is that all iconic logos we know and love have certain things in common that you’ll want to pay attention to while designing your logo! To help you get started on the right track, we’ll go through each of these things. So, whether you’re designing a logo for your photography business for the very first time, or redesigning an existing logo, we’re sure you’ll find something in today’s post that will give that extra punch to your design. Let’s dive right in!
Best Logos Are Simple | Photography Business Logo Design
The benefits of a simple logo are pretty much unlimited, yet you’d be amazed how many photographers choose to go with complex logos because they’re trying to stand out from the crowd! Keep in mind, though, that the more details you use in your logo, the more difficult it will be for your potential clients to actually remember your logo! If you think about it, having a complex logo is beating the entire purpose of having a logo. And not only that, but having a complex logo will limit its usability considerably.
Complex logos tend to end up gummed up when scaled down. Sure, the complex design might look stunning on your computer screen, but what will happen when you scale down the logo to make sure it fits on a business card, or when used in a corner of one of your pictures as a watermark? Your logo will appear on many materials throughout its life cycle, and some applications will allow a more complex design, but majority will have serious size limitations.
Best Logos Are Simple, But With A Twist | Photography Business Logo Design
There’s a thin line between a simple and a boring logo, and it’s your job not to cross it! Think about Apple’s logo – a minor change has transformed an otherwise dull apple into one of the most iconic logo images today! And it’s a neat little play on words, a missing bite sounds a lot like the computing term byte. This is how a logo stands out from the crowd: instead of trying too hard, the aim is to think out-of-the-box, and bring mundane objects into the mold of uniqueness. Another striking example is the FedEx logo and the now iconic hidden arrow between the letters E and X.
Color Me Impressed! | Photography Business Logo Design
Color is definitely the designer’s best friend! It can bring even the dullest design to life, grab the attention of the viewer and even communicate a particular message. However, color also cause a lot of headache! Every color has a different meaning, so do you research to make sure you don’t fall into the trap of conveying a wrong message because of a simple brush stroke. Another important thing is the number of colors you use. Whenever we’re designing logos for photographers just like you, we advise them to stick to 2-3 colors max. Any more and you risk turning your logo into a cluttered mess.
Once you choose 2-3 colors that represent the nature of your brand, you’ll need to make sure they work well together. Contrasting colors can be a good idea if you’re trying to stand out, but you need to be extra careful they don’t actually clash and make your logo stand out for all the wrong reasons. If you’re not too experienced with colors, you can either hire a professional to help you out, or at least consult one of the color wheel websites online.
Logotype Or Symbol? Which Is The Right Logo For Your Brand? | Photography Business Logo Design
There are three types of logos out there, regardless of the industry. Symbol-based logos use only a graphic; think Twitter, Nike, or Volkswagen. Then, there is wordmark – a logo that incorporates your company or brand name into a uniquely styled type font treatment; think FedEx, Google, Disney. Of course, there are logos that are actually a combination of these two types. So, which way should you go? We usually advise our clients to either use a wordmark or a combination of a wordmark and a symbol.
Think about it! There are logos out there that are using only a symbol, for sure, but remember that the businesses behind those logos first spent incredible amounts of money and time on branding and marketing to build the awareness. It was only when they’ve gotten enough recognition for their logo that they dropped the name of their business from the logo. If you’re just starting out, chances are you can’t afford the marketing campaigns Twitter ran just yet, so you’ll want to make sure you include the name of your business in your logo, making it as easy as possible for your potential clients to remember the name of your business.