Photography Business Logo Inspiration | 4 Must-Read Tips On Effective Logo Design
Photography Business Logo Inspiration | There’s no denying the fact that we live in a world painted with logos. Take a look around you – the device you’re using to read this has a logo on it, doesn’t it? What about the clothes you’re wearing? The car you’re driving? The packaging of the food you eat? Yup, pretty much everything around us has a logo on it. There are so many logos around us, in fact, that our minds learned to completely ignore most of them. You don’t even notice dozens of logos you come across from the moment you wake up till the moment you leave for work.
This is great news, because we would probably lose our minds if we paid attention to each and every logo we come across during the day. This is terrible news if you’re a business owner. The sole purpose of a logo is to represent a business and raise brand awareness, which is next to impossible if it blends right into the background like most of the logos around us. So, what can you do to make sure your logo stands out from the crowd and grabs the attention of your target audience? There are four things you can do, actually, and we’ll go through each today to help you make sure your logo does its job. Let’s get started!
Make It Unique | Photography Business Logo Inspiration
If you want to stand out from the crowd, you need to be different. Duh! Obvious, right? Well, you’d be amazed just how many photographers out there decide to cut corners when it comes to their logos and use cheap logo templates instead of investing in a custom design. The logic behind this decision sounds alright – saved money is made money, right? When you think about it, not so much! These cheap templates cost less than a cup of coffee for a reason. They’re usually designed by amateurs and beginners. As a result, they tend to have all the telltale signs of amateur design.
Now, don’t get us wrong, there are some decent templates out there. However, even if you’re lucky enough to stumble upon a decent template, chances are it’s already being used by many other business owners. Some of them might be even in your area, or, even worse, in your industry. Think about it – how is your logo supposed to stand out if it looks like many other logos out there? For the love of all that’s holy, you’re a part of an incredibly creative industry. Every aspect of your brand needs to show that, especially your logo.
Keep It Simple | Photography Business Logo Inspiration
Many amateurs and beginners are aware of the fact that the logo needs to be unique. However, how they choose to tackle this issue can do more harm than good. They usually keep adding unnecessary design elements and special effects till they’re certain the design is unique. What they end up with is a cluttered, practically unusable design. Sure, the design might look OK on a computer screen, but when scaled down to fit a business card, all the fine details tend to disappear or turn the logo into an unrecognizable smudge.
A simple logo will be a lot easier to scale to pretty much any size without affecting the quality of the design, whether you want to print your logo on a roadside billboard or a USB drive. Not only that, but a simple logo will be a lot easier to remember and recognize. The last thing you want is to have your potential clients sitting there and trying to decipher your logo. And no, simple designs don’t have to be boring. Think Apple’s logo, or even FedEx. It’s the Apple’s missing bite, or the hidden arrow in the FedEx logo that turns a simple design into an attention-grabbing one.
Effective Logos Are Readable | Photography Business Logo Inspiration
Generally speaking, there are three types of logos: icon, logotype and combination of the two. Iconic or symbolic logos don’t necessarily have a particular inherent meaning to them: think Nike’s Swoosh, Pepsi’s patriotic circle, or Audi’s rings. These logos are usually simple, unique, and sometimes even a literal representation of the product, service, or the name of the companies behind them, but not always.
A logotype or a wordmark is a logo that incorporates the name of the business or the product, often using a stylized font to introduce the element of uniqueness and capture the attention: think Disney, IBM, FedEx or CNN. There are businesses, both big and small, that choose to incorporate both elements into their designs, combining stylized text with an icon. While you may be considering using an intricate abstract design for your logo, you should keep in mind that a lot of time and marketing goes into building awareness and recognizability of such logos. If you’re just starting out, it’s a better idea to either go with a logotype or a combination of a symbol and text.
Versatility Is Crucial | Photography Business Logo Inspiration
As the face of your business, you’ll use your logo on pretty much every piece of paper that leaves your office. This includes faxes and copied documents as well. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale? If your logo relies solely on color to convey the message, you need to think about the ways you can communicate that same message when the color is removed! After all, if you rely on small print to explain your logo’s message, you have a serious problem on your hands.