Photography Business Made Simple | Everything You Wanted To Know About Starting A Photography Business (But Were Afraid To Ask)
Photography Business Made Simple | Camera equipment is becoming increasingly affordable and pretty much anyone with some extra cash on their hands can get a camera, a few lenses, set up a Facebook page and call themselves photographers. However, starting a photography business requires a lot more than investing in the right equipment. In fact, it requires more than raw talent as well! We’ve all seen many talented photographers fail at turning their passion into a full-time job, and if you’re not careful, you can end up like them!
Not all hope is lost, though. Professional photography may be highly competitive, but there are a number of steps small business owners can take to stand out in a crowded market. If you’re thinking of taking your passion a few steps further into starting your own photography business, we have a few important tips, tricks and industry secrets you should consider before plunging in. Read on to find out what you really need to start a photography business the right way and start getting real, paying clients through the door right away!
Define Your Target Audience | Photography Business Made Simple
When you’re just starting out, you may feel like there is little option but to take every job going, even if you are not so familiar with the subject matter or conditions. You say yes to any inquiry that comes your way for any budget. However, in order to stand out from the crowd and establish yourself as an experienced, reliable industry leader, you’ll need to clearly define your area of specialization and your ideal client. “Everyone” cannot be your target audience!
Don’t rely on assuming you know who your target audience is – make sure you’re certain you know who your ideal client is in terms of age, location, gender, as well as any other details that might affect their buying decision. Running a luxury, high-end fashion photography business is quite different from running a budget-friendly newborn photography business, both in terms of marketing and the equipment you’ll need. So before you dive in, know what it is exactly that you’re getting yourself into.
Invest In The Right Equipment | Photography Business Made Simple
Photography is one of those industries where the end-result heavily depends on the quality of the tools used, so you’ll want to make sure you’re getting the best equipment your budget will allow. This is will be your most important investment, so don’t rush into it – do your research and figure out a way to use your budget to get the most of the equipment you’ll need. Keep in mind, though, that you’ll also need backup equipment, because even brand new equipment fails, so you’ll want to have a safety net to fall back to. A powerful computer and editing software are also crucial, as well as storage solutions for backing up your work.
Beef Up Your Portfolio | Photography Business Made Simple
You’d be surprised how many photographers out there thinking they can get away with just a Tumblr page. While social networks such as Tumblr, Pinterest, Instagram and Facebook are a vital element of a solid marketing strategy, having a professionally designed website is one of the first signs that you’re taking your business seriously and it will reassure your potential clients they’re in good hands, showcase your work and provide them with everything they need in order to hire you!
However, not all websites are created equal – if you’re not being careful, your website might end up doing more damage than good. Make sure the design is simple and that your works takes center stage.Overly flashy websites definitely stand out – but if your visitors can’t stop talking about the design of your website, barely mentioning your work, you’ve got a serious problem on your hands! In addition to a simple design and selection of your best shots, you’ll also want to include all the important contact details your potential clients need in order to reach out to you!
Start Marketing Your Business | Photography Business Made Simple
Landing work through word of mouth is a great way to promote your business but it’s not always available, especially when you’re just starting out, which is exactly why many photographers struggle to make ends meet. As well as being an expert photographer you’ll need to learn all about search engine optimization and social networking to promote your services. If you find it hard to do it all yourself, then investing in a monthly contract with a reputable SEO agency will definitely be worth your while. Either way, you’ll want to sort out your marketing strategy long before you start out if you want to stand a chance of succeeding in a saturated industry such as the photography industry.
Focus On Outstanding Customer Service | Photography Business Made Simple
One of the most powerful marketing tools in the photography industry is a satisfied client, and you’ll need to go that extra mile to get your clients singing you praises to their friends and family. However, it doesn’t have to be exhausting or expensive. In order to make sure your clients can’t stop raving about the experience they had working with you, consider offering them special gifts of appreciation – whether it’s a few free prints, a beautiful thank you card in the mail or a beautiful package with the products they ordered instead of a plain box will have them instagramming it and bragging about it – which is exactly what you want!