Photography Business Marketing Checklist | Re-Energize Your Marketing Strategy For The Year Ahead
Photography Business Marketing Checklist | Marketing, much like fashion, keeps changing and evolving, so if you’re hoping to boost your business, you’ll want to stay on top of the latest trends. Each year there’s a new strategy, new hardware, or customers’ preferences shift to a new social network, and if you don’t keep up, you’ll be left in the dust. It gets even grimmer when you think about the sheer number of photographers out there trying to stand out from the crowd.
There’s good news: we live in an age of endless marketing opportunities – there has never been more places and ways for small business owners to promote their services and products. However, choosing the right tools and places to market your photography business and the services you’re providing can be a challenging task. If you want to grow your client base and boost your photography business, then you need to have a very clear sense of priority around the tasks you are working on, on a day to day basis. To help you stay on the right track in 2016, we gathered some of the most important marketing tricks no photographer can afford to ignore.
Start With Your Website | Photography Business Marketing Checklist
Having an effective, appealing, and fast website is no longer optional in this day and age. Consumers do their research online long before they decide to pick up the phone and schedule a session, and your website will be one of the very first things they’ll check out if they’re interested in the services you’re providing. It can also be the last thing they check out if it doesn’t leave a good impression the moment they land on your homepage. Even if you have a website, it’s a wise idea to go back and update your portfolio to showcase the best examples of your work and see if there are any tweaks that need to be made to improve the performance of the website.
Another thing you’ll want to consider is setting up a blog on your website. Not only is it a great way to showcase your creativity, but it’s an irreplaceable marketing tool you can’t afford to ignore. However, we’re not talking about a blog that’s updated twice a year – you need to commit to regularly updating it to boost your search engine rankings. But it’s not just search engines that will appreciate a regularly updated blog – you’ll have unique and creative content to share on social media, and your visitors will have a reason to keep coming back for more.
Become A Social Media Rockstar | Photography Business Marketing Checklist
The amount of leather required for this marketing tactic is surprisingly low. Instead, you’ll need a few social media profiles and the right approach! Not all social networks are created equal, though. You’ll want to determine which social networks your ideal clients use and get on their radar. There’s no point in wasting precious time on a social network your potential clients don’t use. Don’t spread yourself too thin either – start with 2-3 social networks and focus on build a solid presence.
Another important thing you’ll want to make sure is that you’re not bombarding your friends and followers with generic sale messages. Instead, share industry tips and tricks, as well as interesting content you stumble upon. Retweet your followers and share their posts you think your potential clients might find interesting. While social media might sound intimidating at first, especially if you’re just starting out, it will take you 15-20 minutes a day to maintain your presence once you set everything up.
Focus On Video | Photography Business Marketing Checklist
Video ads are by no means a new thing, but we will definitely be seeing more and more video content across the web. You’ve probably already noticed something different on your Facebook newsfeed – there are far more videos than before and they start playing automatically. Both Google and Facebook tweaked their algorithms to boost the visibility of the video content, making video advertising something you’ll want to consider if you’re hoping to stand out. A short slideshow of your recent shoot, or behind the scenes video will grab the attention of your Facebook friends and improve your chances of engaging them.
Think Mobile! | Photography Business Marketing Checklist
Mobile usage will completely eclipse desktop usage in 2016, which is why you’ll want to make sure your website is mobile friendly. There was a sudden surge in the number of responsive websites in 2015 thanks to Google’s change in the algorithm that started ranking mobile-ready websites higher. However, not all mobile-friendly websites are created equal. Just because a website scales properly to fit any screen, doesn’t mean it provides perfect usability. You’ll need to make sure the buttons are large enough to be tapped comfortably, that the copy is large enough to be readable without a magnifying glass, and that links are placed far enough from each other.
Focus On Email Marketing | Photography Business Marketing Checklist
Set up a newsletter signup box on your website. By gathering e-mail addresses you give yourself the ability to keep you and your business in front of your potential clients. If you want to stay in relationship with your existing and potential clients, there is nothing simpler than creating a biweekly e-mail newsletter that provides something of value – think a quick overview of your blog posts, or an announcement of a special discount available only to your subscribers.