Photography Business Marketing Essentials | 6 Great Marketing Tips For Photographers On A Budget That Work Like Crazy
Photography Business Marketing Essentials | Booking clients is one of the most important steps in growing a professional photography business, which means, if your calendar is not completely booked up yet, you are not done marketing your services. Being able to market your business to attract new clients is an absolutely vital part of any business. However, if you are just getting started in the business, it can feel frustrating because it seems like you can’t get your message in front of the right people.
When working professionally as a photographer, taking the pictures can seem like the easy part of the process. It’s the business side of things that photographers often find challenging. You’ve got the technical know-how, but what about the business and marketing side? Strapped for cash and searching for ways to generate buzz about your business? No problem. Marketing doesn’t have to be expensive or time-consuming, but it does have to be creative in order to get clients to choose your business. Whether you’ve just hit the market or simply want to expand your client base, there’s a chance that there’s something new in here that could boost your business needs.
Create A Website That Appeals To Your Ideal Client | Photography Business Marketing Essentials
Your website is often the first impression that potential clients have of your business and can be thought of as your virtual storefront. You want to keep your ideal client in mind when designing your website and make sure that every element appeals to your target audience. There are free website templates out there, but your website is like your storefront. You want it to leave a memorable impression, so it’s best to have a website professionally created.
Rock Your Social Media | Photography Business Marketing Essentials
One of the crucial parts of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most used examples of this would be Facebook and Twitter. Building a social presence requires only requires about 10-20 minutes a day, and you will start to see your reputation grow after a few weeks. Why would you want to get on Facebook when you are already blogging? Because that’s where your clients are, and it’s a great chance to connect with them in a fun, social way.
Search Engines Can Drive Traffic Your Way | Photography Business Marketing Essentials
As a photographer, you will get the majority of your inquiries from people looking for a professional photographer on Google. It’s vitally important, then, that your website appears at the top of the search results. If you have a blog, it’s easy to optimize your website to have it noticed by Google. All you do is include keywords in text, tags and images that will help potential clients find you. For example, you could do separate blog posts about various types of services to help people find you when they are searching for that service. Also, to take a step further, when uploading your images to your website, use the ALT tag fields to describe your images.
Referrals Can Make Or Break Your Business | Photography Business Marketing Essentials
Past clients are a great source of referrals, and what better way to encourage referrals than offering rewards? Offer a service or product that doesn’t break the bank, but has a high perceived value as a referral incentive. Referral gifts are appreciated by other business owners that have sent clients your way as well. Offer a headshot session or family portrait to keep it on the free side.
Network, Network, Network! | Photography Business Marketing Essentials
Networking is a powerful way to get your name out there and make connections with other entrepreneurs that can lead to partnerships and referral business. If your primary focus is on wedding photography, make connections with wedding planners, florists, wedding dress boutiques and caterers. By connecting with businesses that provide complementary services, you can become a part of their referral network, which can help you generate leads for your new photography business.
Volunteer Your Services | Photography Business Marketing Essentials
If your community is hosting an event and in need of a photographer, volunteer your services to begin spreading the word about your new photography business. This gives you a chance to give back to the community and connect with potential clients. Call the coordinators of a few charity events and ask if you can come take pictures of the event for free and pass out some business cards. Shoot the event and network, network, network. If you do this right, it would be doubtful that you could escape without booking 2 or 3 assignments.