Photography Business Marketing Guide | Top Marketing Tips To Add Sparkle To Your 4th Of July Weekend
Photography Business Marketing Guide | If you enjoy taking pictures, you might be able to turn your love of photography into a successful photography business. Starting a photography business is a good way to profit from your hobby, but it can be quite challenging to promote a photography business effectively, especially if you’re just starting out. At times, it will seem that you can’t get the message in front of the right people.
In today’s competitive photography industry, it is not enough to take stunning pictures, set up beautiful website and sit around waiting for your phone to start ringing off the hook. However, there’s good news: marketing your photography business does not have to be expensive or exhausting. Strapped for cash and looking for ways to generate buzz around your business this weekend? No problem. Whether you’re just starting out or simply need to grow your client base, there’s a chance that there’s something new in here that could propel your business forward.
Use Facebook To Promote Your Images | Photography Business Marketing Guide
Uploading the pictures you take this weekend to Facebook and tagging people in them is a great way to get the word out about your business as all their “friends” will see the pictures tagged of them. Running a Facebook page only requires about 10-20 minutes a day, and you will soon start seeing your reputation grow. Why would you want to get on Facebook when you already have a website? Because that’s where your potential clients are, and it’s another opportunity to connect with them in a fun, social way.
Engage With Your Followers | Photography Business Marketing Guide
Social media is a ridiculously powerful marketing tool, but it’s best to start out with one or two networks and use them consistently. Facebook is a good option, as we mentioned earlier, but you might want to lean towards one of the more visual social networks like Instagram or Pinterest as well. Keep in mind that social media is meant to be more interactive than your website. Constant engagement can be time-consuming, but it’s vitally important to engage at least to a point if you want your social media marketing to be effective.
Networking Is Still King | Photography Business Marketing Guide
Networking is a powerful way to get your name out there and make connections with other businesses that can lead to partnerships and referral business. Make sure you have a plan of what you would like to achieve, go prepared to chat up lots of new people and finally, have a stack of well-designed business cards on you at all times. When out with other photographers, try to build up relationships – you may believe at first that you’re all in competition with each other, and to a certain extent you are, but there’s an incredible value in having the support of other local photographers that may end up passing work to you if they’re booked up!
Blog, Blog, Blog | Photography Business Marketing Guide
A blog is another good way to communicate with your potential clients what you are all about and what you offer. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images and showcase your own unique style. Google, just like your audience, likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. At the end of the day, a website is much like a brochure, while a blog is more like an ongoing conversation.
Send Out A Newsletter | Photography Business Marketing Guide
The beauty of the email list is that these clients already like your work enough to give you their email address. They want to hear from you and learn more about your business, as well as the services you are offering. Do you plan to publish a new blog post with the 4th of July pics that you think your audience shouldn’t miss? Create an email campaign and share the good with your crowd!
Give Back To The Community | Photography Business Marketing Guide
This not only gets your name out there, but it helps you build relationships with vendors who may want your services or refer you to people they know. There are very few vendors who would turn down free photography coverage for their event this weekend. Make sure to use location targeted keywords (e.g. “Florida 4th of July Fireworks”) in your website’s meta title, description, and image tags when publishing the pictures. Google even often puts Google Local listings higher that the organic listings in its search results pages. That’s a good way to boost your chances of being found on Google when people are searching for a photographer in your area.