Photography Business Marketing Guidelines | High-Impact, Low-Cost Ways To Market Your Photography Business And Book Yourself Solid
Photography Business Marketing Guidelines | Taking stunning pictures will only get you so far when it comes to running a successful photography business. We’ve all seen many incredibly talented photographers launch their business but ultimately fail at making it profitable, ending up closing the business. If you’re trying to turn a business idea into an epic success story, you’ll need to focus on honing your business skills just as much as you’re working on your photography skills.
How you market the services you’re providing will ultimately be one of the few deciding factors whether your business merely survives or actually thrives even in today’s economy. Hundreds of people decide to join the professional photography industry on a daily basis, which means the competition is tough, and you need to find a way to stand out from the crowd and book those gigs before another photographer snatches your potential clients. Not sure where to begin? We have a few ideas!
Set Up A Portfolio Website | Photography Business Marketing Guidelines
Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Don’t confuse your website with a cloud storage. Instead, take your time to go through all of your work and pick the best examples that will clearly communicate your unique style of photography, the services you’re providing and spark your potential client’s interest. Also make sure the website loads quickly, is easy to navigate, and that it clearly features the most important contact information. At the end of the day, if you hide the contact details several clicks away from the homepage, or don’t include them at all, your potential clients won’t try too hard to find out how to reach out to you.
Blog, Tweet, Like, And Share! | Photography Business Marketing Guidelines
Setting up a website is just the first step towards building a strong online presence. Many photographers will wonder why they should invest their time into building a social media presence if they already invested both their time and their money into setting up a website, and the answer is rather simple. Social networks are platforms your potential clients know and feel comfortable using, which means they’re a powerful marketing tool you can’t afford not to use.
Keep in mind, though, that it’s called social media for a reason. This isn’t a platform for you to dump your direct sales messages a few times a day and never look back. You need to engage your potential clients, become a part of the conversion, and establish a reputation of a reliable, experienced expert in your field by sharing tips and tricks. Figure out where your target audiences are – business owners spend most of their time on Google+, Twitter and LinkedIn, while your average consumer prefers Instagram, Facebook and Pinterest.
Get Out Of Your Pajamas | Photography Business Marketing Guidelines
While building a strong online presence is no longer optional in this day and age, that doesn’t mean that the good old face-to-face networking is a thing of the past. Get out of your pajamas and get out there! Attend networking events, conferences, even exhibits and get on your potential clients’ and business partners’ radars. You’d be surprised how loyal to each other business owners can be once they really hit it off!
But don’t just hand out your business cards – reach out to the business owners that aim to serve similar clientele, but provide non-competing services. For example, if you’re in the wedding photography industry, send a few free shots of the venue to the owner, or a couple of shots of the flower arrangements to the florist and let them know how much you appreciate referrals. They’ll return the favor and send their clients your way, making it the perfect win-win situation.
Don’t Forget About Testimonials | Photography Business Marketing Guidelines
Word of mouth advertising is one of the most effective tools for the business growth, especially in the photography industry. And while many satisfied clients will recommend you to their friends and family, there are ways you can make sure you get even better results. Consider offering a small incentive to the clients willing to write down a quick testimonial describing the experience they had working with you. Once you publish the testimonial on your website, they can share it on Facebook. When people see a raving review from a friend, they’re more likely to book a session than they are after reading a generic About Me page.
Email Marketing Is The New Black | Photography Business Marketing Guidelines
If your website isn’t allowing your visitors to subscribe to your newsletter, you’re missing a vital business opportunity. In our digital age, your email database is your most valuable possession: it’s a list of people already interested into what you’ve got to say, so you need to make sure you stay in touch with them and on top of their minds. However, don’t bombard them with direct sales messages on a daily basis – make sure you reach out to them only when you’ve got a special discount, have something meaningful to say, or start providing a new service they might be interested in!