Photography Business Marketing Plan | Tips To Create A Killer Marketing Strategy On Any Budget
Photography Business Marketing Plan | Marketing is absolutely vital for the success of your photography business, but it can get real crazy, real fast. There are endless strategies to try out, rules and best practices to follow, and social media platforms to engage your potential clients on. It’s no wonder that many photographers end up feeling absolutely overwhelmed by the sheer number of options. The easiest option for a busy photographer is to hire a marketing agency and focus on doing what they really love – taking stunning pictures. However, what if you don’t have an unlimited marketing budget?
Contrary to what marketing agencies want you believe, marketing a small business doesn’t have to be expensive or exhausting. What it does have to be, though, is creative, yet strategic in order to be effective! Keep in mind that what might be working for other businesses in your area doesn’t necessarily have to be the best solution for your photography business. Not sure how to determine if a marketing strategy is right for your business? Read on and find out everything you need to know about becoming a marketing rockstar!
Know Your Ideal Client! | Photography Business Marketing Plan
Photographers often feel like they need to take up every gig coming their way in order to make ends meet. As a result, they define their target audience as “pretty much everyone willing to pay.” This is one of the most common mistakes beginners make. The best way to figure out a way to stand out to your potential clients is to know who they are in terms of age, gender, location, and even finances. This will allow you to peg down what you have to do in order to engage your ideal client and maximize the return on investment!
Everyone’s Online | Photography Business Marketing Plan
We’re spending more time on our phones, laptops and since recently, even smart watches. It’s no wonder then that many business owners decided to switch completely to online marketing. Whether you decide completely online, or combine online and offline marketing efforts, you’ll need to set up an effective website that showcases your work, creativity, and unique style, but also provides your potential clients with everything they need to reach out to you and hire you. Don’t mistake your website for cloud storage though! Make sure you’re showcasing only the best examples of your work, and leave out everything else!
In addition to setting up a portfolio website, you’ll also want to build a solid social media presence! Why should you bother setting up and updating social media profiles if you’ve already invested a good chunk of your budget into a website? Well, it’s simple – your potential clients are not on your website yet; instead, they’re tweeting, pinning, instagramming and you need to engage them, get involved and join the conversation to grab their attention. Don’t bombard them with generic sales messages though – share tips, creative and informative content and you’ll be on your way to building a reputation of a reliable source of industry information.
Blogs Are An Absolute Must For Modern Photographers | Photography Business Marketing Plan
There are two routes you can take when it comes to the content you share on social media: you can either share the content you stumble upon online, or you can actually create your own content and share it on your blog. This will give you completely unique content to share, which will help you stand out from the sea of other businesses sharing the same content over and over again. Think of a few topics that might spark the interest, such as tips and tricks for better sessions, industry secrets, and even bits and pieces about you!
It’s not just your potential clients that will appreciate a regularly updated blog – it will make search engines happy as well, because you’ll be giving them new content to crawl and index on a regular basis, and if you use your target keywords throughout the blog posts, you’ll also drastically improve your search engine rankings, which in turn will mean more traffic coming your way! All of this makes blogging one of the most effective marketing tools, and it doesn’t cost you anything – it requires just a bit of your time and creativity.
Focus On Testimonials | Photography Business Marketing Plan
We all turn to our friends and family for recommendations when it comes to making a purchase, and we spend hours reading testimonials and reviews online, which is a great opportunity for you to boost your business. Whenever we’re designing a website for a client, we recommend setting up a testimonial page. Let your happy clients tell your potential clients just how much they enjoyed working with you! There’s no more powerful marketing tool than a happy client singing you praises, so take advantage of that – just make sure you avoid the cheesy testimonials that sound fake!
Getting super effective testimonials is easier than you think – simply prepare a short questionnaire with leading questions to avoid the generic “They were awesome!” testimonials, and offer an incentive to your clients for jotting down a quick testimonial to get them interested. You’ll also want ask them to share the testimonial after you publish it on your website with their friends and followers. No one can help but trust a friend’s testimonial, which be help you not only look more reliable, but will actually help you grow your client base!