Photography Business Marketing Rules | Go Google Yourself! 5 Tested Online Marketing Strategies That Will Boost Your Business
Photography Business Marketing Rules | When was the last time you used a printed telephone directory such as Yellow Pages when looking for a product or a service? We live in a digital age, so we’re pretty sure it’s been a while since you even saw a physical telephone book. This is why your business needs to be online! You’re marketing to the millennials – a generation that grew up online, and unless you build a strong online presence, you won’t stand a chance against your competitors.
Lucky for you, there are certain things you can do on your own to boost your brand’s exposure and reach more potential clients without blowing your entire budget! Unlike what many marketing agencies would have you believe, marketing your photography business doesn’t have to be difficult nor expensive if you’re willing to put in some effort and work smarter, not necessarily harder. To help you come up with a marketing strategy that will get you noticed by the right audience and help you book yourself solid, we gathered some of our favorite budget-friendly, yet ridiculously effective marketing tips.
Set Up A Portfolio Website | Photography Business Marketing Rules
There are photographers out there that claim to be marketing their businesses and the services they’re providing using only Facebook, which is definitely not the route you’ll want to take. Setting up a website will help you leave an impression of a reliable and established business, which will not only build your reputation but also provide your potential clients with everything they need in order to hire you. Pay close attention to user experience, and make sure your portfolio website not only loads quickly, but is also easy to navigate.
The first thing you’ll want take care of is the portfolio page – this is a photography website, after all. Go through all of your work and select only the best examples that showcase your unique style, skills and your area of expertise. Then, you’ll need to make sure your most important contact details are displayed on each and every page, whether in the footer or the header. Add a short introduction on the About page and you’ve already got yourself a solid website!
Blog On A Regular Basis | Photography Business Marketing Rules
If you update your portfolio every 3-6 months, why would a visitor come back after viewing your entire portfolio? There is a great way to keep your visitors coming back for more – blogging about the things that appeal to your target audience. Blog about the funny situations you run into during shoots, share tips and tricks for a better session and don’t be afraid to show some personality. Photographers hold a great deal of trust, and a blog is a great way to foster that trust.
Optimize Your Website For Search Engines | Photography Business Marketing Rules
A regularly updated blog isn’t great just for the user experience – it’s a great opportunity to boost your search engine rankings if you optimize your posts the right way. Photography websites are notorious for the lack of text, and including a blog on your website will allow you to use the target keywords you want to rank high for. However, no matter how well optimized your blog is, don’t overlook the images. Just because Google can’t “see” what the picture is about, it doesn’t mean you can’t help it figure it out. You can use ALT tags and meta description of each picture to use your target keywords, and you’ll soon notice your images pop up on Google a lot more often.
Social Media Isn’t Going Anywhere | Photography Business Marketing Rules
If you think Facebook is still just a social network for college students, you’re missing a vitally important marketing opportunity. What many business owners will wonder is why they should build a social media presence if they already have a website and are blogging on a regular basis! Well, because your potential clients are using social media on a daily basis, and you need to get on their radars. Take a moment to figure out what social networks your ideal clients use and join the conversation. The good news is that once you get it going, you’ll only need to spend 15-20 minutes a day on social media to maintain a solid presence.
Guest Blogging Can Boost Your Reputation | Photography Business Marketing Rules
Google isn’t keeping track only of the number of keywords you use throughout your website when ranking websites. You’ll also want to pay attention to the links pointing visitors your way. The more links you have out there leading visitors to your website the better. However, not all links are created equal. For example, a single link from a popular, reliable and established website will do more for your rankings than a dozen of links from website that have poor search engine ranking.
To get your URL out there, reach out to industry leaders and offer to write a guest blog post for them if they agree to include a link to your website in the post. This is pretty much a win-win situation. And if getting better rankings wasn’t a good enough reason to consider guest blogging, you’ll also spread the word about your business among visitors of other websites in your industry that might be interested in the services you’re providing, which will help you gain even more traffic.