Photography Business Marketing Secrets | Start Growing Your Business Today! Essential Marketing Tips For The Budget-Conscious Photographer
Photography Business Marketing Secrets | If your calendar isn’t already completely booked, you’re not done marketing your business. Perhaps you’ve been busy working with clients you booked last year and you haven’t even started marketing the products and services you’re offering. There’s no denying that your ability to book new clients will be one of the deciding factors affecting profitability and could end up being the difference between success and failure.
If you’re just starting out, you might even get frustrated, because getting your message in front of the right people and securing those potential gigs can feel practically impossible, especially when you consider the number of photographers out there competing for the same audience. However, marketing doesn’t have to be expensive, or exhausting. There are more tools, places, and ways than ever before to promote your photography business, many of which are completely free. So, whether you’re just starting out as a professional photographer and you’re about to start marketing your services, or you’ve been in the industry for quite some time now and you’re looking for ways to freshen up your marketing strategy, we’re sure you’ll love these simple, yet incredibly effective marketing moves.
Create A Plan And Stick To It | Photography Business Marketing Secrets
A vast majority of photographers out there are seasonal shooters – they really pick up their pace in spring, sail through summer and the first half of fall. During this time, they drop everything else and focus on the gigs they booked – until they run out of gigs. Then they go back to marketing for a few months, until they have plenty of gigs to get them going. While this might technically work, it doesn’t mean it’s the best way to approach marketing, or that you’re getting the most out of your efforts. After all, an effective marketing strategy is the one that bring in new clients year-round.
Take note of every major holiday and ask around when other photographers in your area or your particular niche are the busiest and get ready for those periods well in advance. Will you need new marketing materials designed, or can you use the existing ones you already have lying around your office? Will you be offering special discounts?In addition for having a general sense of what the year ahead is bringing, you’ll also want to plan out your months and weeks. By consistently working on your marketing, instead of spending all of your time on marketing every few months, you’ll see your reputation grow and more importantly, you won’t risk a burnout.
Social Media Is No Longer Optional | Photography Business Marketing Secrets
When social networks such as Twitter and Facebook were introduced, a lot of small business owners decided to wait before jumping on the bandwagon to see if it’s worth spending their time on something that could turn out to be nothing more than a passing fad. However, more than a billion users and a few years later, it’s obvious that social media isn’t going anywhere any time soon, so if you haven’t already, you’ll want to set up accounts for your photography business on every major network your ideal clients spend time on and figure out a way to get on their radar!
Keep in mind that cold sales are not something you should be aiming for on social media. Social media users are there for the content, not the ads, so try to resist the temptation to bombard your followers, fans, and friends with generic sales messages. Instead, share interesting, informative content, and join the ongoing conversation by sharing tips and tricks your ideal clients might find useful. This will help you build a reputation of a reliable source of information and an industry leader. An the best part is that once set up, maintaining your social media presence will require only 15-20 minutes a day.
Start Blogging | Photography Business Marketing Secrets
A powerful tool to help you build a great social media presence is your blog. Chances are that you already have a website set up to showcase your work, so adding a blog page won’t cost you anything – and the benefits a regularly updated blog brings will definitely be wroth your while. First of all, you’ll have plenty of unique content to share on social media, which will help you stand out from the crowd of other photographers sharing the same content over and over again. But that’s not the only reason why you should consider setting up a blog page!
A regularly updated blog will help you boost your search engine rankings, because it will provide you with plenty of opportunities to use the keywords you want to rank high for. This is more important than you may believe, as photography websites are notorious for the lack of text and opportunities to use the target keywords. Another factor search engines pay special attention to is how often the website is updated. Now, considering photographers usually add new content every 3-6 months to their portfolios, a blog will let you update your website more often and improve your rankings.
Change Isn’t Always Bad | Photography Business Marketing Secrets
You will want to keep track of your results throughout the year. While it’s only natural that the results vary occasionally, you shouldn’t be afraid to tweak your strategy a bit if you notice a certain tactic not being as effective as you had hoped and replacing it with something else that might bring better results.