Photography Business Marketing Trends | Step Up Your Marketing Game And Get More Business Now!
Photography Business Marketing Trends | Marketing strategy you use (or don’t use) will be the critical difference between success and failure – after all, talents will get you only so far. It is your ability to get new clients to hire you that will be propel your business forward and help you turn your passion for photography into a profitable business. However, in this day and age, there are countless ways and places photographers can use to promote the services they’re providing, which can make choosing only one approach nerve-wrecking!
If that wasn’t bad enough, marketing is one of those industries that are constantly changing and growing – what worked ten, five, even two years ago can be completely useless today, and tactics that didn’t work a few months ago might be the best tool for a modern photographer today. Regardless if you’re an absolute beginner or an experienced pro, you will want to make sure you’re staying up to date with all the latest marketing trends in the photography industry. To help you get started, we found five most effective ones. Let’s dive right in!
Know Yourself And Your Ideal Client | Photography Business Marketing Trends
Considering the sheer number of marketing tools available to business owners, it’s no wonder that so many don’t have the slightest idea where to begin, so they mindlessly copy what other business owners in their niche or their area are doing. This might sound like a good idea, but it isn’t always the best solution for your business. It doesn’t mean a certain strategy will work for your photography business just because it’s working for other photographers in your area. Before doing anything, you’ll want to do some research. And it all begins at home!
Your first step will be determining who your ideal client is – and no, “everyone” cannot be your target audience. In order to attract your potential clients, you need to know who they are in terms of age, gender, location, and even income, so you can adapt and tweak your marketing strategy for optimal results. Second, you need to know what it is that you’re promoting in the first place – know the services you’ll be providing, packages you’ll be offering, and even the fees you’ll be charging. You would never market to a budget-conscious high-school senior the same way you would to a well-off business owner.
Jump On The Social Media Bandwagon | Photography Business Marketing Trends
If you’ve been a little hesitant to jump on the social media bandwagon, because you think it is only for hipsters Instagramming their morning coffee, then you’re definitely missing out on the opportunity to reach millions (Yes, millions!) of potential clients. For most photographers, Facebook is the most likely place where an ideal client is spending time, as well as Instagram and Pinterest. Twitter and Google+ tend to attract more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time. If you don’t know who your potential clients are, you might end up wasting your time on a network your prospect never heard of.
Take Up Blogging | Photography Business Marketing Trends
One of the most powerful tools when it comes to online marketing is your blog – and the benefits are practically endless. It will give you creative and unique content to share on social media, which will definitely help you stand out from the crowd of photographers sharing the same generic content and allow you to establish yourself as a reliable industry expert. It will also provide you with a chance to use your target keywords on a regular basis. And most importantly, it will your visitors coming back for more, even if you do update your portfolio every 3-6 months.
Let Yourself Be Found | Photography Business Marketing Trends
If you’re already running a photography business, chances are that you have a website set up. However, even the world’s most appealing website won’t do you much good unless your potential clients actually visit it – and if you want to grow the number of website visitors, you’ll need to focus on SEO, or search engine optimization. Even though there are things you can do on your own, like using your target keywords in your blog posts and ALT tags of each image you upload to your website, you should consider hiring a professional or an agency to help you optimize your website for search engines.
For example, each time we design an develop a website for a client, we make sure each page is SEO-friendly, so our clients have to focus only on optimizing new blog posts and the images they upload. We also pay attention to mobile responsiveness, because Google’s algorithms have been tweaked recently to give responsive websites better rankings. SEO is a marketing tool that takes some time to build up steam, but it will definitely be worth your while down the road.
Consider Cross-Marketing | Photography Business Marketing Trends
Cross-marketing is when you promote another business to make them promote or help you with your own marketing outreach. For example, if you’re shooting a wedding this weekend, consider coming a bit earlier and taking a few professional shots of the venue. Then, after the wedding, send the photos to the owner and let them know how much you appreciate referrals. They can send their clients your way, and you can do the same when someone asks you about wedding venues.