Photography Business Marketing Tricks | 6 Things No One Told You About Marketing Your Photography Business
Photography Business Marketing Tricks | When running a photography business of your own, taking the pictures can feel like the easiest part of the whole process. It’s the business side of things that many photographers often find challenging. However, you may be the most talented wedding photographer in your niche, but talent alone will never make a business successful. Without proper business skills and right marketing strategy, you may be limiting your potential for growth. And if your calendar is not completely booked up yet, your marketing strategy requires some tweaking.
One of the biggest challenges on the way to becoming a professional photographer and actually making money from doing what you love is figuring out how to get clients. If you’re just setting up a photography business, it may seem that you can’t get the message in front of the people you want to be working with. However, marketing does not have to be time-consuming or expensive, but it does have to be creative and effective to get clients to choose you over other photographers in your area. Whether you’ve just joined the industry or simply want to expand your existing client base, there’s a chance that there’s something new in here that could boost your business and help you achieve your business goals.
Know Your Ideal Client | Photography Business Marketing Tricks
It’s vitally important that you know exactly who your ideal client is and that you tailor every aspect of your business toward the things that appeal to him or her. Your target audience will affect where, when and how you market your business, so think about the things that they like and that appeal to them. Which one of these things could you use to “hook” them and set you apart from the rest of your competition?
Rock Your Social Media | Photography Business Marketing Tricks
One of the vital parts of marketing is reaching out to potential clients on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this right now are definitely Facebook and Twitter. Why would you want to get on Facebook when you are already considering running a blog? Because that’s where your potential clients spend their time, and it’s a great opportunity to engage with them in a fun, social way. Once you’ve built profiles on Facebook and Twitter, make sure you use them. Be sure to have updates and links regarding the work that you’re doing, but also interact with other photographers, photography blogs, magazines, galleries, and local businesses.
Set Up A Portfolio Website | Photography Business Marketing Tricks
It’s essential that you have a website that showcases the best examples of your work in an appealing way. It doesn’t need to be an extensive collection of all the pictures you took over the years; if anything, it should be a simple website that shows a balanced selection of your imagery. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront, so even though there are free templates out there, you should consider having a website designed specifically for your business.
Blog As Often As You Can | Photography Business Marketing Tricks
Having fresh content on your website is one of the best ways to let Google know that your website is active (which gives your rankings a considerable boost) and shows your potential clients that you are keeping busy. Come up with a list of 5 blog post ideas that would appeal to your ideal client, schedule time into your calendar now to write and publish them. Your blog is basically a blank canvas for you to express your creative ideas, share bits about your personality if you want, tips for your clients, and the types of images and products you can create for them.
Offer Referral Bonuses | Photography Business Marketing Tricks
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward. One way to help encourage that is to reward people for telling their friends and family about your business and how awesome working with you is. Offer a service or product that doesn’t cost too much but has a high perceived value as a referral incentive. Referral gifts are appreciated by vendors that have given you business as well. Offer a headshot session or family portrait to keep it on the free side.