Photography Business Myths | 6 Misconceptions About Becoming A Professional Photographer Resolved!
Photography Business Myths | Many people find photography to be a fun and fulfilling hobby, so it only makes sense that some try to it into a full-time job. Photography is a popular profession and hobby right now, which is exactly where the problem lies. In the past few years, camera equipment has become more affordable and consumer friendly, and as a result, everyone is a photographer.
Today, it is easier than ever to get your hands on a camera and start taking pictures, but running a successful business requires quite some time and effort. On the bright side, it doesn’t have to be overwhelming. Running a business is sort of like riding a bike: once you get the hang of it, you wonder what the fuss was all about. As long as you have both creative sense and some business skills, launching a photography business is very doable. Here’s what you need to know to in order to clear up common misunderstandings and get you on the right track to success.
You DO Need A Business Plan! | Photography Business Myths
Any serious business owner will tell you that you have to write down your thoughts and ideas on paper. This detailed document will act as a roadmap, describing what your business is and how it will be profitable. It breaks down things like expenses, cash flow, ownership, and competition.
Don’t Be Jack Of All Trades, Become The Master Of One | Photography Business Myths
New photographers often think they have to take on any gig that comes their way. However, choosing an area of photography to specialize in is one way of distinguishing yourself in a saturated market and it gives you the comfort and confidence to turn away the client who can’t afford you, is too far away from your location, or is simply difficult to work with. There are several different types of photography, but wedding photography is the most high-profile money-maker at the moment, as summer is the main wedding season. However, keep in mind that the job of shooting a wedding takes considerable expertise.
Invest In The Right Equipment | Photography Business Myths
A bad workman may blame his tools, but a skilled photographer knows that the right quality equipment can make a big difference to his results. This will be your most important investment, and it will be worth your while to get the best your budget allows. Do your research and work out how to allocate your budget to get the most useful equipment. When it comes to camera equipment, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two cameras? Even new equipment breaks, which means you’ll need backup equipment.
Come Up With A Pricing Plan | Photography Business Myths
Have you figured out how much will you charge for your services? It’s a tough question for every photographer, particularly if you’re just starting out. It is not uncommon for beginning photographers to charge a lower price than they intend to charge after they gain a little more exposure. While doing that can keep you in the competition, but you also have to make sure that you do not charge prices that are so low that you no longer seem professional. Keep in mind, though, that for each hour you spend shooting, you’ll spend about three hours editing, so you have to factor that into your pricing as well.
Invest In A Killer Website | Photography Business Myths
To charge a professional fee for your photography services, you will have to be able to convince potential clients that you have the skill and experience to deliver the job. To do this it’s important that you set up a professional-looking portfolio, weighted towards your area of specialization. There are free website templates out there, but your website is like your storefront. You want it to leave a memorable impression, so it’s best to have a website professionally designed for your business.
Marketing Online | Photography Business Myths
As well as being skilled at taking pictures, you’ll also have to learn all about search engine optimization and social networking to market your services. If you find it hard to do it all yourself, then investing in a monthly contract with a successful SEO agency will definitely be worth your while. Social media is a powerful marketing tool, but it’s best to start out with one or two networks and use them consistently. Facebook is a good option, but you might want to lean towards one of the more visual social media channels like Instagram.