Photography Business Online Marketing | Welcome To The 21st Century: Moving Your Photography Business Online
Photography Business Online Marketing | If you’re one of the people lucky enough to turn your love for taking the perfect shot into a full-time job filled with capturing special moments, you know that once the shutterbug bites you, there’s no going back. However, one of the challenges of running a photography business is figuring out how to get clients. You’ve got the technical know-how, but what about the business and marketing side?
Starting your own photography business is a great way to profit from your hobby, but marketing a photography business effectively can be harder than you think. However, that doesn’t mean you should toss your dreams of owning a photography business aside. It just means you have to work a little harder to set yourself apart from the rest of the photographers in your niche. With so many marketing solutions available online, how do you know which platform is worth your time when it comes to marketing your photography business?
Create A Stunning Online Portfolio | Photography Business Online Marketing
Simply put, a photography website is a must-have for any serious professional photographer. More than a means to pay the bills, photography is a skill and art form that has individual merit for every person behind the lens, and the best way that you can make sure that your art is credited to your name is to have a professionally designed website for showcasing your work. Keep your website organized by breaking your galleries up by category. Include a picture of yourself and a page that describes your background and experience.
Blog regularly | Photography Business Online Marketing
Both Google and web users likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature business owners that have similar ideal clients as you. Your blog essentially acts as a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images and showcase products. At the end of the day, a website is much like a brochure, whereas a blog is like an ongoing conversation, so try to blog at least once a week.
Be a Savvy Social Networker | Photography Business Online Marketing
Set up business accounts and get active on the big social media networks, such as Facebook, Twitter, LinkedIn, Google+, and Pinterest. Beyond that, there are other social networks, but the best advice is to really focus your efforts on where your clients mostly turn to. Even if you’ve been active in social media circles for a while, it’s a good idea to check your profiles now and again to make sure they’re accurate, and that they portray the impression you want them to.
The SEO Job Is Never Done! | Photography Business Online Marketing
Search engine optimization, just like housework, is never actually done. Just when you think you might be finishing things up, it’s time to start all over again! So, if you thought that SEO is a one-time job you might need to rethink that one! However, search engine optimization is not as difficult as it seems. If you have a blog, it’s easy to get started. All you do is include keywords in text, tags and images that will help customers find you.
Consider Email Marketing | Photography Business Online Marketing
Get new website visitors to sign up for your newsletter by offering a free piece of content for subscribing, and slowly nurture your subscribers via email until they are ready to become paying clients. If you decide to do mini sessions or a Christmas promotion you can simply send out an email blast and know that everyone on your list will see it, unlike on Facebook where only a small number of your fans will actually get to see your post.
Set Up A Contest | Photography Business Online Marketing
You’ll want to put together a plan that encourages sharing so your message can be spread to new potential clients, and therefore build your base. Just make sure you follow state laws and Facebook terms whenever holding a contest on your page or blog. In terms of prizes, it is much better to offer a prize that is going to be of interest to your target audience and not just to people who like to enter contests in general. Something related to your products or services that will create sharing and excitement among your fans and followers.