Photography Business Questions Answered | Top Tips To Break Into The Photography Industry Without Breaking The Bank
Photography Business Questions Answered | It’s fun to realize that a photography hobby can become a great way to earn a little extra money on the side. Unfortunately, we all have seen countless photographers start out with all the excitement in the world, but eventually fail as professional photographers. The photography industry is beyond saturated. Everyone is fighting for a tiny piece of the shrinking pie. However, that doesn’t mean you should throw away your dreams of owning a photography business. It just means you have to work a little smarter to stand out from the crowd of your competitors.
With a world wide recession, photographers and other small business owners are forced more than ever to think creatively, to think outside of the box. With little or no money to invest in your photography business, how can you move forward from the startup stage? How can you grow your business and make sure to get more happy and paying clients through your door? If you’re thinking of taking your passion for photography a few steps further into starting your own business, we have a few important tips and ideas you should consider before diving in.
Choose A Specialization | Photography Business Questions Answered
In the early days, you may feel like there is little option but to take every assignment coming your way, even if you are not so familiar with the subject matter or conditions. You say yes to any gig for pretty much any budget. Most photographers do this until they establish their name and build a solid reputation. However, choosing a specialization and your ideal client up front allows you the comfort and confidence to turn away the client who is too far away from your location, can’t afford you, or is simply a pain to work with.
Set Business Goals | Photography Business Questions Answered
Launching any business begins with the end. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow down the road. Whatever photography business idea you have, all abstract ideas and great initiatives have to be formulated into a tangible plan. Writing a plan will help you think out what your goals are and identify the strategies that will help you reach those goals.
Invest In The Right Equipment | Photography Business Questions Answered
This will be your most important investment, and it pays to buy the best you can afford. Do your research and work out how to use your budget to get your hands on the most useful equipment. Wedding and portrait photographers often need studio lighting and/or portable strobes and lightweight cameras. Architectural photographers, on the other hand, generally use larger-format cameras that have the ability to tilt/shift the lens plane, while sports photographers need cameras that have a fast frame-rate and the ability to use long focal length lenses with wide apertures.
Marketing Materials | Photography Business Questions Answered
Regardless of the budget, a photographer has to market his or her photography business. A website and business cards are basic marketing materials and an essential starter pack for any photography business. A photographer’s website must showcase the best examples of their work and provide an easy way for potential clients reach out. Professional presentation of your work is absolutely vital, and if you are not ready to throw good money at it, you will not be able to stand out.
Write A Marketing Plan | Photography Business Questions Answered
A solid and well thought-out marketing plan keeps you in a proactive mode. You’ll be ready well in advance for family sessions in the fall, the summer wedding season or Christmas holiday sessions. Avoid scrambling to put together packages and marketing materials in the last minute after the season is already upon you. As well as being an expert photographer you’ll also have to learn all about search engine optimization and social media marketing to market your services. If you find it hard to do it all on your won, then investing in a monthly contract with a SEO agency will definitely be worth your while.
Brand Your Business | Photography Business Questions Answered
You should never try being everything to everybody, or you’ll fail miserably. To grow your business and stand out in your niche, you have to carve out a brand and style. Figure out what makes you unique as a photographer and use it to brand your business. Start with a name for your photography business. Whether you give it a business name or use your own name, you’ll also need to get a logo designed and then a business card to pass around. You’re a part of a creative industry and your business’ personality has to show it, so don’t hold back.