Photography Business Sites | Get the recognition your photography business deserves
Photography Business Sites | Your website is arguably the most important segment of your small business. Research shows that the first place the vast majority of potential clients turn for information on local businesses is the Internet. That means your clients and prospects are looking for you online, from their laptops, as well as tablets and mobile devices. Your website is the first contact that clients have with your company, and if it doesn’t hook visitors quickly, you can miss out on hundreds of potential clients. Remember that you have just five seconds to explain your value proposition to clients when they open up your website. If you don’t answer user’s needs right away, they will click “back” and exit your site.
Whether you’re designing your own website from scratch, using an off-the-shelf theme, or hiring a design company to create your website, you’ll need to end up in the same place: with a website that performs for your company. Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to designing a website that will make a professional impression, you will always do well to keep everything up to date and on trend.
Keep the design simple, fresh, and unique | Photography Business Sites
The world around us has become noticeably cluttered and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit messy. People usually visit websites with a good idea about the type of information they are looking for. Too many distractions and delays can frustrate them and chase them away, sending them off to another website where the information is presented elegantly and straight forward. Embracing things like flat design and white space can do wonders for your client’s experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.
Content is important | Photography Business Sites
You probably already know that search engines index sites based on the quality of content. The more content on your website, the more attractive it becomes for search engines. Creating a great website is like gardening. Every so often you need to prune and selectively remove pieces that are no longer representative of your best work. You don’t want potential clients to see outdated content and think your business isn’t active online, which could affect your bottom line. Ensure your website shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.
Make your text easy to read | Photography Business Sites
The key to good web design is remembering that the web is really just a bunch of text. And the great news is that type designers have spent the past five thousand years perfecting font design. Now, don’t get us wrong, we love Helvetica as much as the next designer. When it comes to picking a font-face, you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical. For extra points, make sure the fonts you choose are reader-friendly and don’t leave your visitors wondering if they’re reading Sanskrit.
Connect to Social Media | Photography Business Sites
If you run a blog or website of any kind, chances are you’re always trying to encourage more people to talk about your business and share your pages and posts through a variety of channels, including social media and e-mail. For many websites, adding social media buttons is a simple and effective way to quickly boost page views and sharing stats. Social media is one of the fastest ways to build loyalty and establish a brand presence. Make it easy for your audience to share your content by integrating social media into your web design.
Provide Clear Calls-to-Action | Photography Business Sites
Everything on your company website should be designed around your “funnel” – the path a potential client takes from the home page to eventually converting to a paying customer or subscriber. The bottom of the funnel is your “call to action.” A “call-to-action” refers to text on your website that invites visitors to do something, for example Buy Now, Make an Appointment, or Request a Demo. Clear calls-to-action get visitors to take the next step and go from just looking at your website to using your services.
Get the most out of the mobile version of your site | Photography Business Sites
When the internet was in its infancy, there was only one choice for users who were trying to connect. It was desktop or bust if you wanted to experience the internet. Mobile devices today are accounting for a higher percentage of web traffic. In fact, some companies, like Facebook, have more people accessing their sites via a mobile device than a desktop computer. Looking to the future, optimizing your web design for wearable devices can pay dividends for your business. Gadgets like Google Glass and Pebble are early indications that the future of the internet lies in wearable tech.