Photography Business Starter Guide | (Not So Secret) Secrets Of Successful Photographers!
Photography Business Starter Guide | Starting a photography business sounds like a dream come true, doesn’t it? After all, they do say if you do what you love, you won’t have to work a day in your life. While being passionate about photography is definitely a great first step, you need to keep in mind that there’s a huge difference between taking great photos and running a successful business. In other words, even the best and most creative job is still a job at the end of the day. Launching a photography business can be a challenging task, especially if you dive right into it without any prep work.
There are countless amateur photographers with far greater talents than many pros, yet they can’t seem to get their photography off the ground, because even the most passionate amateurs without a solid business foundation get tired after a year or two of scraping to pay the bills. This doesn’t mean you’ll stop enjoying taking photos, nor does it mean you should give up on the dream of running a photography business. It simply means you’ll need to work on your business skills just as much as your photography. Good news is that most, if not all, obstacles of running a photography business can be avoided with the right tools, enough planning and some foresight.
Create A Logo That Truly Represents Your Business | Photography Business Starter Guide
The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design. The ultimate goal of your logo at the end of the day is to grab the attention of your potential clients and help them remember your business. To do that, you need a simple design that features something unexpected and the name of your business to drive the point home.
Give Your Work The Stage It Deserves | Photography Business Starter Guide
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Keep in mind that you’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Network Like There’s No Tomorrow | Photography Business Starter Guide
We get it – networking can be nerve-wrecking! Try as I might, I still start sweating like a sinner at the church when I’m attending networking events. However, the benefits are way too big to be ignored, so get out of your pajamas and get yourself out there. Go to networking events, conferences, meet-ups, introduce yourself and hand out business cards. Don’t introduce yourself only to your potential clients – look out for other business owners that are targeting the same audience but are providing non-competing services. You’d be amazed how loyal to each other business owners can be once they hit it off!
Boost The Effectiveness Of Your Cards | Photography Business Starter Guide
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it. When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family.
Get The Right Equipment | Photography Business Starter Guide
Talent is vitally important for turning your business idea into a success story, but there’s no denying that the equipment you use will greatly affect the quality of the pictures you take. This will be your most important investment, after all, so it will be worth your while to get the best equipment your budget allows. The equipment you will need will depend to a large extent on the type of photography you’re doing, so make sure you do your research before going on a shopping spree.
In addition to the camera body and the appropriate lenses, you’ll also need to get the backup equipment. Remember, even a brand new camera can break down in the middle of a shoot, and having no backup equipment is definitely the worst thing that could happen! In addition to the shooting equipment, you’ll also need to get a powerful computer and editing software for preparing the pictures before sending them off to your clients if you don’t outsource this! And lastly, you’ll need to take care of the storage – the image files nowadays are rather large, and you need more storage than ever, so have plenty of memory cards in your camera bag, as well as backup storage at your office for all the files.