Photography Business Startup Advice | Living The Dream: 6 Things You Can Do Today To Make Your Photography Business Thrive!
Photography Business Startup Advice | You want to turn pro? Great! Launching a photography business can be very exciting — we all want to spend our working hours doing what we love. At a certain point, however, you need to start making some significant money to really make a living at it. In the past decade, camera gear has become more affordable and user-friendly, and as a result, everyone is a photographer. While it may be a tough time to start a photography business, it’s not impossible, and there are still many people making money with their cameras.
The finished product is sometimes the easiest part of the process. Knowing how to insure, promote and not be overwhelmed by work are just some of the most important things a photographer can learn when striking out on their own. Ready to run a business first and be a photographer second? Hope so! Running a photography business will suck up most of your time, especially in the early years, so be ready for that. However, that doesn’t mean you should throw your dreams of owning a photography business aside. It just means you have to work a little smarter to set yourself apart from the flock of amateur shooters.
Know Your Ideal Client | Photography Business Startup Advice
It’s utterly essential that you know exactly who your ideal client is and that you tailor every part of your business toward the things he or she likes. New photographers often believe they have to take on any business that comes their way. Choosing an ideal client up front provides you with the comfort and confidence to turn away the client who is too far away from your location, can’t afford you, or is simply a pain to work with. Choosing an area of photography to specialize in is ultimately one of the most effective ways of distinguishing yourself in a crowded market.
Earn Those Testimonials | Photography Business Startup Advice
Remember that your most important clients are your past clients. Treat them right and they’ll be your best marketing force. Get written referrals from clients, add a ‘testimonials’ page to your website. Word of mouth is the best advertising, so you’ll want to make sure the client has an excellent experience. Not only will your client trust you, which results in great shots, but a good experience also means your client will refer you to others. Remember, you’re not just selling great pictures; you’re selling an experience.
Showcase Your Brand | Photography Business Startup Advice
There are millions of photographers out there, but there is only one you! Stand out from the crowd by showcasing your unique personality through your business brand. You’re a part of a creative industry and your business’ personality has to show it, so don’t hold back. You can’t be everything to everybody or you’ll fail miserably. To attract potential clients, you must carve out a brand and style.
Set Up A Website | Photography Business Startup Advice
A website can be a central piece in the marketing arsenal. Many places offer photography-image hosting, but it is most professional if a photographer has their own domain and own website. Showcase your best work on your website, blog, and other social media channels. Let your pictures speak volumes and keep the content fresh. Contact information is another critical element of an effective website. It’s a good idea to list at least some of your prices. This helps manage client expectations and keeps people from trying to negotiate for a lower price.
Blog Regularly | Photography Business Startup Advice
Slow winter months are an ideal opportunity to prepare interesting content for your blog: educate your existing and potential clients with “what to wear” posts or print size comparisons, publish testimonials of happy clients, or blog your favorite images from last year to show how awesome you are! Google also likes websites that have fresh content, which means you’ll get much better rankings if you start blogging on a regular basis.
Take Care Of Your Equipment | Photography Business Startup Advice
Check your equipment. This includes your main camera, backup camera, and flash. Get cameras and lenses cleaned and serviced so that they are in top working order when you need them. Do your research and work out how to allocate your budget to get the most useful gear you don’t already own. As your business grows, you will be able to afford better, but, when you are starting out, it may be a good idea to take out a loan or seek third-party investment.