Photography Business Startup Guidelines | Dreaming Of Running Your Own Photography Business? Here’s How To Make It A Reality
Photography Business Startup Guidelines | Photography is one of the most creative industries, and it shouldn’t come as a surprise that so many people decide to give it a go, whether they need a creative outlet or a part-time gig on the side. Add the fact that the equipment has never been more affordable, or as user-friendly as nowadays, and it only makes sense that most amateur photographers decide to take their passion for photography to the next level and start their own photography business. Are you one of them? Do you get chills running down your spine from even thinking about turning pro?
Before you dive headfirst, however, you need to some prep work. At the end of the day, it doesn’t really matter how talented you are – your ability to take stunning photos will take you only so far. That’s why we all saw many incredibly talented photographers start a business, struggle to make ends meet for a few months, and end up closing their studio, despite their talent. After all, if it were easy, everyone would be running a successful business. The good news, though, is that it’s not impossible. To help you hit the ground running, we put together some of the most important things you need to sort out if you want to stand a chance! Let’s check them out together!
Do Your Homework | Photography Business Startup Guidelines
Before you register a business and start promoting it, you need to take some time to figure out which services you’ll be providing, and define your target audience. Most photographers will skip this vital step altogether, hoping they’ll increase their chances of success if they target as many demographics as possible. However, this is actually counterproductive! Pretty much every aspect of your business will be affected by this, and if you don’t clearly define your ideal client in terms of age, gender, location, and even marital and financial status, you won’t be able to get the most out of your efforts.
Write Your Business Plan | Photography Business Startup Guidelines
Ask any successful business owner what their secret is, and 9 out of 10 will tell you that in order to achieve your goals, you need to write them down. And we don’t mean “I want to be, like, super successful in two years!” kind of goals – we mean specific, measurable, achievable, and time-based. You know, SMART goals! Once you know what you’re working towards, you’ll be able to come up with a strategy that will get you there easily, without wasting too much time or money.
Get The Right Equipment | Photography Business Startup Guidelines
Once you clearly define your ideal client and your area of specialization, you’ll have a much better idea of the equipment you need to invest in. Remember, each photography niche has a slightly different equipment requirements. After all, you won’t be shooting a newborn with the same equipment you’d use for an architectural shoot. If you’ve been doing photography for some time now, you probably already have a decent stash of equipment, but you’ll still want to go through everything and see if something needs updating or replacing.
At the end of the day, the quality of your work will greatly depend on the quality of the equipment you use, so make sure you get the best your budget allows. However, before you go on a spending spree, keep in mind that you need to invest a considerable part of your budget in backup equipment. Sure, if you drop your lens during a shoot you’re doing on your own time as a hobbyist isn’t tragic, but having a camera die on you in the middle of a wedding shoot is the last thing you want, so allocate your budget to cover the most essential backup equipment.
Start Building Your Online Presence | Photography Business Startup Guidelines
There’s no denying that the Internet has become one of the most important tools any business owner has access to, and photographers are no exception. You’ll want to start by setting up a website. This is your digital storefront and your online portfolio available to your potential clients 24/7, so make sure it’s up to par with your work. And whatever you do, don’t upload every photo you ever took – instead, limit your selection to only the best examples of your style, skills, and creative vision. After all, this is your portfolio website we’re talking about, not cloud storage.
You’ll also want to start working on your social media presence. No, it’s not just a passing fad – social media is such a powerful business tool that all the world’s most successful brands have started focusing on their social accounts. If you already defined your ideal client, you’ll have a much better idea which networks you should be targeting, instead of joining every network you hear of and spreading yourself too thin.
Focus On Providing Outstanding Service | Photography Business Startup Guidelines
Don’t get carried away with the money so much you lose sight of your target audience and your clients. You can write the perfect business plan and set up a stunning website, but if the services you provide don’t meet and exceed your clients’ expectations, you’ll never be able to grow your client base enough to make profits. Don’t focus on the money your clients bring in; instead, focus on providing them with the best service possible, and they’ll be singing your praises.