Photography Business Startup Hacks | How To Turn Your Passion For Photography Into An Income
Photography Business Startup Hacks | If you’re passionate about the art of photography, starting a photography business can be one of the most rewarding decisions you ever make – not only will it allow you to quit your desk job you started to despise, but it will also allow you to spend most of your waking hours doing what you truly love – taking stunning photos! However, if you jump right in without doing any prep work, it’s more likely to be one of the most stressful things you ever did. The good news is that it’s completely up to you!
You probably know a photographer or two that decided to start their own business, only to close it down after a few months of struggling to make ends meet and keep their venture afloat. And to add insult to injury, we’ve all seen many arguably less talented photographers sail right by, building incredibly successful photography brands. It’s more than just luck – in order to turn your passion for photography into a profitable business, you will need to work on your business skills, just as much as on your photography skills. It’s not only bad news, though – with the right guidance, a solid plan, and a few tricks up your sleeve, you too can turn your hobby into a success story. Read on to find out how!
Those Who Fail To Plan, Plan To Fail | Photography Business Startup Hacks
Every successful business owner will tell you the same thing – in order to achieve any kind of success in pretty much any industry, you will need a solid game plan. Sure, you were able to afford to “wing it” before, but keep in mind you’re no longer an amateur photographer – and if you want to be perceived as a pro, you need to start acting as a pro. A good business plan will help you navigate the startup phase, and not just survive it, but thrive throughout it. Think about it – how are you going to achieve any business goals, if you’re not clear what they are to begin with?
It’s not only business goals you’ll want to define in your business plan. Instead, you’ll want to be as detailed as possible, as even the smallest details can be the critical difference between success and failure. For example, your target audience will affect practically every aspect of your business, and if you take the time to clearly define your ideal client, you’ll have a much better idea how to approach marketing and set up a strategy that works for you, not to mention figure out which equipment to get and how to price your services.
Why Defining Your Target Audience Will Make Or Break Your Business | Photography Business Startup Hacks
Most photographers, especially when just starting out, will feel pressured to accept pretty much every gig coming their way in order to keep their venture afloat. This is by no means a bad move, and we’re not saying you should turn down potential business. Instead, you need to take the time to decide the niche you want to specialize in based on your personal preferences, as well as the actual demand. Define your ideal client in terms of age, location, gender, even financial status, religion, or lifestyle and set up a business each aspect of which will appeal to them. If someone outside your target demographic hires you – great, but never lose focus of your ideal client!
Get The Right Equipment | Photography Business Startup Hacks
If photography has been a hobby of yours for some time now, chances are you already have a decent stack of equipment. While the equipment you already have might be enough for a hobbyist, you’ll want to take inventory of your equipment before starting a photography business, replace dated pieces and get the missing gear you’ll need to provide your clients with great photos. Keep in mind that the equipment you get will depend on the area of specialization, so make sure you do your research before blowing your entire budget on equipment you won’t be able to use in your work.
Another thing to remember is that the camera body, lenses, and even lightning bodies aren’t the only pieces of equipment you’ll need. You will also need backup equipment – after all, even brand new equipment fails, and the last thing you want to happen is your camera dying on you in the middle of a shoot without a backup plan, so allocate your budget in such a way that it includes backup equipment as well. And lastly, you’ll need a good computer and solid editing software to prepare the photos before sending them to your clients.
I’m All About That Brand, ‘Bout That Brand | Photography Business Startup Hacks
New photographers are joining the industry on a daily basis and it’s an increasingly saturated industry. In other words, the competition is fierce, and you need to find a way to stand out from the crowd of other shooters in your area and your particular niche. The best way to do just that is by building a unique brand – start with the logo and a color scheme and build from there. The easiest way to build a solid brand is to define the visual elements and use them consistently throughout your materials. A cohesive visual identity will turn your brand into a memorable experience and a household name, so pay attention to the way you brand your business from the get-go.