Photography Business Startup Ideas | Beginner’s Checklist For Running A Successful Photography Business
Photography Business Startup Ideas | Running a photography business can be an incredibly rewarding experience. Not only do you get to do what you truly love and actually earn money doing it, you also get to showcase your creativity and talent. While we’d hate to burst your bubble, you need to keep in mind that running a photography business requires a lot more than raw talented – you’ll need to have a solid plan if you’re planing to stand out from the crowd of other shooters in your niche or your particular area and turn your business idea into a profitable business!
There will be countless pitfalls on your way to success, and you’ll have a much better chance of surviving the startup phase if you hit the ground running, which is why we gathered some of the most crucial tips that will help you stand out in your market, appeal to your target audience and book more clients! With some of these tricks, you’ll be able to instantly see results, while others might take a bit more to gain steam. However, whether you’re an absolute beginner, or you’ve been in the industry for quite some time now and are looking for tips and tricks to boost your business, we’re sure you’ll find something interesting and new in here. Let get started!
Write A Business Plan | Photography Business Startup Ideas
Every successful business owner will tell you one thing – in order to achieve your goals, you first need to clearly define them and write them down. With the new year right around the corner, this is the ideal moment for you to sit down and write down the things you want to achieve next year. Do you want to double the number of sessions? Or would you like to boost sales of prints? By clearly defining your goals, you’ll have a much better idea of what you need to do in order to accomplish them.
Check Out Your Website | Photography Business Startup Ideas
Your website is the central hub of your online presence, acting like a shop window your potential clients can look through before deciding whether to hire you or not. This is why you need to make sure that you’re maintaining it on a regular basis. Does your website still have the link to your MySpace page? Does it still use Flash? If your answer to either of these questions was “Yes,” it’s definitely time you update your website, or do a complete redesign.
You’ll want your website to use the latest technology and keep it up to date with the current trends, but don’t overlook your portfolio page – it deserves some love as well! Make sure you’re updating your portfolio every 3-6 months, adding new examples of your work and removing examples that no longer represent your skills and area of specialization.
Start Tweeting! | Photography Business Startup Ideas
Social networks such as Facebook and Twitter have came a long way from being just random websites students logged into during breaks! Today, social media is an irreplaceable marketing tool no business owner can afford to overlook. Set up accounts for your photography business on every network your target audience and potential clients use, but don’t forget the visual networks such as Instagram and Pinterest. The great thing about social media is that it requires only up to 20 minutes a day to maintain a strong presence, and you’ll start seeing results sooner than you think!
Start Networking | Photography Business Startup Ideas
Networking can be an incredibly powerful marketing tool when used right. Not all networks are created equal though – instead of mindlessly introducing yourself to strangers, devise a strategy and approach business owners that are targeting similar audience as you are, but are providing non-competing services. For example, if you’re a wedding photographer, you’ll want to build a network of florists, cake decorators, wedding planners, caterers, and so on. Then, you can refer your clients to them, and they’ll return the favor. You’d be surprised how loyal business owners can be to each other when they really hit it off.
Revisit Your Pricing Plan | Photography Business Startup Ideas
If you don’t have a pricing plan set up, it’s time to take care of it. Even if you’re just starting out and you need to lower the prices in order to book sessions, it’s a better idea to have a starting point than to let your clients dictate the terms. And if you’ve been running a photography business for quite some time now, but have been able to sell only one of your packages, you should go back to the drawing board and see how you can tweak the packages in order to book more clients.
Invest In The Right Equipment | Photography Business Startup Ideas
While the appeal of the picture you take will depend on your talent and skills as a photographer, there’s no denying that the equipment you use will also affect the end-result, so you’ll want to make sure you get the best equipment your budget allows. However, keep in mind that you’ll also need backup equipment as well, as the last think you want to happen is to have your only camera break down in the middle of a shoot. And lastly, you’ll want to invest in a good computer and editing software for editing the pictures you take before sending them to your clients!