Photography Business Stationery Checklist | Does Your Business Stationery Really Work? Here’s How To Find Out
Photography Business Stationery Checklist | If you think print is dead, you might be losing more potential business than you think! Business stationery has been around for centuries, and it comes in all forms and shapes. Unlike what many business owners think, however, it’s not being replaced by the digital tools available – in fact, it’s been constantly evolving alongside the technological advancements that brought us the Internet, email, smartphones, and social media, solidifying its role it the modern marketing strategy.
Reaching your potential and existing clients has never been easier, or faster – they’re practically just a few keystrokes away. However, that’s not necessarily a good thing! Sure, you can email your proposal to a potential client, or text an existing one, but there’s a certain sense of intimacy lost that only printed business stationery can create. And that’s not even the most important benefit of printed business stationery! To help you get a better idea of just how important business stationery is for photographers, and even learn a trick or two you can use when designing your stationery, we put together a checklist you’ll want to keep you yourself throughout the process. Let’s get started!
Be Selective | Photography Business Stationery Checklist
Depending on the type and the size of your photography business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. Take a good look at your business goals and marketing strategy to determine which items will work best for you. Keep one thing in mind, though – the items you choose to order will be effective only if they portray a consistent and cohesive image of your business.
You’re A Part Of A Creative Industry | Photography Business Stationery Checklist
There are countless free templates online you can download for free, copy and paste your name and contact details, and you’re ready to go… so why should you spend anything more than $10 on a tiny piece of paper? Chances are, the business card you hand out to a potential client will be your very first impression, the one you make long before they even get a chance to see your website, Facebook page, or even your printed portfolio. This, in turn, means the business card you hand out will be critical difference between a potential client hiring you or going to another photographer.
Boost Brand Awareness | Photography Business Stationery Checklist
In order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand covers the style of your photography, how and where you engage with your clients, both online and offline, from your website and your tweets, to the paper stock, fonts, and colors used for your marketing materials and even how you answer your phone. In order to get the most out of your stationery, you will need to brand it!
By using the same color scheme throughout your materials, both online and off, you will ensure visual consistency and tie everything together, making all of your items look and feel like they came from the same source. Remember, the more times your potential clients come in contact with your branded materials, more likely they’ll be to remember you and your business. Not only that, but if you brand your business stationery, you’ll convey the nature of your brand without using too many words, and you might even elicit the emotional reaction that will make your potential clients more likely to book you.
Use It As A Link Between Your Online And Offline Communication Strategy | Photography Business Stationery Checklist
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards or any other business stationery item for that matter. However, stationery items are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your stationery to boost its effectiveness and add value to it. If you don’t feel like including a QR code because it doesn’t mash well with you, you can consider including an NFC chip that can do the same thing as a QR code when a potential client taps their phone with the NFC chip.
Boost Usability | Photography Business Stationery Checklist
When it comes to the fonts and colors used for your business cards, you’ll want to make sure the overall design matches your other branded materials. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone, so pay special attention to the fonts you use on your business stationery – try to avoid using complex calligraphy and stick with simple fonts. Then, once you find the fonts you like, find a color that will stand out against the background and be easy to remember. Lastly, remember that the size of the font you use will also affect readability, so make sure you’re not using a font that’s too small, especially for the more important details.