Photography Business Stationery Design Ideas | 4 Savvy Tips To Radically Boost Your Business Stationery
Photography Business Stationery Design Ideas | Many photographers believe that branding their businesses means having a logo designed. Or even worse, purchasing a cheap logo template and calling it a day. This is a mistake that can cost you a lot more than you think. Building a recognizable brand does require having a unique, memorable logo design – but that’s just the first step. You brand is your promise to your potential clients, the voice you use to convey that promise, the experience people have doing business with you, and your visual identity. Needless to stay, this trickles down to your business stationery as well.
Good old fashioned stationery has been going through a sort of a revival after years of being neglected and practically ignored. It’s not that people are giving up on the Internet, mind you. Business owners in general, not just photographers, are starting to notice the impact well-done stationery can have and are using custom designed stationery to reinforce their digital communication and deliver their message with a punch! Want to make your message the best part of a potential client’s day with personalized business stationery that packs a punch, every time, no exceptions? Read on!
Show Your Unique Style | Photography Business Stationery Design Ideas
So, you need to get some stationery for your photography business. If you’re just starting out, you might be tempted to go online and search for cheap templates. Saved money is made money, right? Not really! There are many disadvantages that come with using cheap templates. First of all, these templates are usually designed by amateurs or beginners. This means they have all the telltale signs of cheap design. What message will cheap template send to your potential clients about the quality of the services and products you’re providing?
Even if you’re lucky enough to stumble upon a good template, you should still reconsider. Chances are that the templates you purchase are already being used by countless other business owners. Some of them might be even in your area, or your industry. Let’s face it: we receive tons of stationery each week. How is your letterhead or business card supposed to stand out from the pile if it looks just like every other business card in there? You’re a part of an incredibly creative industry! Let your business stationery show that.
Invest In Quality | Photography Business Stationery Design Ideas
The business stationery you use will oftentimes be the first contact a potential client has with your business. Now, this means they’ll see your business stationery long before they check out your portfolio. In other words, if your stationery doesn’t deliver, they might not even bother checking out your portfolio. And one of the crucial factors affecting the first impression you make is the paper you use for your stationery. You might be tempted to go with the cheapest paper stock, but opt for a high-quality stock instead.
You see, no matter how amazing the design of your business stationery is, your potential clients are tactile beings. They’ll start forming an opinion of you the moment they reach for your letter in the envelope. Pretty much every prospect will feel the difference between cheap, thin paper and a luxurious, thicker stock. Again, what message will a business card that gets torn or dented easily send to your potential clients? Take a look at the options out there and go for a more thicker paper. You don’t have opt for the most expensive one – just don’t go for the cheapest either.
Readability Is Crucial | Photography Business Stationery Design Ideas
Business stationery is used to deliver a message. This message will vary from one item to another. For example, business cards are used to deliver your contact details. Your letterhead is used for letters. Thank you cards are used to deliver quick thank you notes. This is why it’s important you make sure the design of your stationery doesn’t overshadow the content you’re trying to deliver. First, keep the overall design simple. Cluttered design will definitely stand out from the pile, but it will also detract from the content.
Then, pay special attention to the font size of the content. Remember, even smaller fonts may appear readable on your computer screen. However, when the time comes to print your stationery items, the text might turn into illegible smudge. Whenever we design a stationery item for a client, we make sure we don’t go below 8 pts for the font size, especially the most critical contact details. And lastly, pay attention to the actual fonts you use. While you may have a favorite calligraphic font, if it’s difficult to read, it doesn’t belong on your stationery. Instead, go with simpler, easier to read fonts.
Brand It | Photography Business Stationery Design Ideas
You don’t want your stationery to simply deliver your message. Instead, you want it to reinforce your visual identity. If you already have a logo, you’ll want to feature it on each item. Yes, each! If you don’t have a logo… Wait, why don’t you have a logo? You want your potential clients to recognize your stationery the moment they see it, so you’ll need a logo. To really drive the point home, you’ll want to come up with a color scheme and use it consistently throughout your materials to tie all of the together into a memorable visual experience.