Photography Business Stationery Essentials | 5 Savvy Ways To Boost The Effectiveness Of Your Business Stationery
Photography Business Stationery Essentials | Business stationery isn’t there just to make your letter pretty; business stationery can set you and your business apart from your competition. Yet, you’d be amazed just how overlooked business stationery has become. The truth of the matter is that invoices, letterhead, compliment slips and business cards are important tools every entrepreneur serious about their business should consider investing in. Yes, you’ve got email and social media, no email can beat receiving a printed letter or a thank you note.
The bad news is that not every piece of business stationery is created equal – but the good news is that creating an effective piece of business stationery doesn’t have to be expensive or overwhelming. But in order to be effective, it needs to be creative. Creativity, however, isn’t the only factor affecting the effectiveness of your stationery, and to help you come up with business stationery that hits all the right marks, we put together a short guide for the busy photographer! Let’s dive right in and see what you can do to make sure you get more work out of your stationery!
Dare To Be Different! | Photography Business Stationery Essentials
If you’ve seen one letterhead, you’ve seen them all, right? It doesn’t have to be that way! You’re a part of an incredibly creative industry, and every aspect of your business needs to show that – including your business stationery. This is why we advise our clients against purchasing cheap templates they stumble upon on the Internet. These are usually designed by complete amateurs or beginners trying to earn a buck, so do you really want to use business stationery that has all the telltale signs of amateur design?
Not only is the quality of these cheap templates poor, but even if you’re lucky enough to stumble upon a decent template, there’s a good chance it’s already being used by countless other businesses, some maybe even in your area. Your goal here is to come up with stationery that gets you noticed, which means you’ll have a much better chance of standing out even if your stationery ends up in a pile of other items if you go with a custom design.
Don’t Be Afraid Of Using Color | Photography Business Stationery Essentials
Color is a designer’s best friend – and it will become yours too when you hear all the benefits! First, color can elevate any design and make even dull stationery into an interesting read. As a result, your business stationery will have a much better chance of standing out. Not only that, but you can use color to emphasize particular areas of your stationery, or particular details you want your clients to pay attention to first. And lastly, it can tie together all of your items into a cohesive unit if you use the same color scheme.
Ensure Readability | Photography Business Stationery Essentials
When it comes to the fonts and colors used for your business cards, you’ll want to make sure the overall design matches your other branded materials. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone. There are a few things you can do to ensure readability. First, pay attention to the fonts you use – while there are complex script fonts that look stunning, if they’re difficult to read, they don’t belong on your stationery.
Then, make sure the fonts you use are large enough to be comfortably read without having to use a magnifying glass. Whenever we design business stationery for a client, we never go below 8pts to ensure readability. And lastly, pay attention to the colors – you want to make sure there’s plenty of contrast between the text and the background. For example, light gray text on a white background is the perfect recipe for a disaster.
The Power Of First Impression | Photography Business Stationery Essentials
Business stationery includes quite a few different items, but majority, if not all of them are used to deliver a message. However, when done right, your business stationery can do so much more than that. First, it will represent your brand, and help you get noticed by potential clients. It can also convey a lot about the nature of your brand through use of colors, shapes, and designs. But most importantly, it will help you leave the right impression on your potential and existing clients.
By being bold in your business stationery design you can make potential clients sit up and take note when they get your mail. The design you use can be the critical difference between a potential client taking you seriously and considering hiring you, or never bothering with you again. However, the quality of the design isn’t the only factor – even if you get the design just right, there’s still one element that can ruin your chances of success – the paper.
Invest In High-Quality Paper Stock | Photography Business Stationery Essentials
Choosing to cut corners when it comes to the paper stock you use can be more detrimental to your business and your brand than you think! Imagine handing a potential client a business that gets dented or torn easily. Do you think they’ll be likely to call you later on? What message will such a business card send them about the quality of the services and products you’re providing? By investing in high-quality, thicker paper stock, you will leave an impression of a reliable and established professional, which will definitely boost your chances of success.